An insider blog at Magyar Telekom
Jun 05, 2012
Communication can sometimes be a challenge, even for a telecommunications company. At Magyar Telekom, a blog is helping improve the dialogue between management and employees.
Managers can sometimes seem distant and unreachable for employees. It’s a perception Magyar Telekom Chief Human Resources Officer Éva Somorjai wanted to change. So she launched a blog where she could share her thoughts on the great experience she is having at the Hungarian unit of the Deutsche Telekom Group. The blog not only offers employees a direct line to the executive, but also a place to add their own reactions, opinions and ideas – even anonymously.
The blog is part of a new five-year People Strategy developed in 2011 which has also been one of the blog’s main topics. Ms. Somorjai’s writing has become so popular – statistics show that about 70% of employees read the blog – that Chief Sales and Services Officer Attila Keszég is also planning to start blogging.
What’s a typical blog post like? We’re glad you asked.
Read an extract from the blog.