Real-world laboratory

Michèle Richner - her paper was recognized as the Human Resources Management bachelor thesis of the year.

Michèle Richner - her paper was recognized as the Human Resources Management bachelor thesis of the year.

Jan 17, 2012


An internship at the Deutsche Telekom Group can offer more than just experience and training, it can also allow you to put what you're learned to the test.

It started as an idea during her interview for an internship and ended with an award from the University of Applied Sciences and Arts Northwestern Switzerland. The idea that piqued Michèle Richner's interest was using social media as a recruiting tool, a topic she then researched as an intern at T-Systems Switzerland.

The company not only provided the student with a workspace and laptop for learning about Telekom, it also made every employee available for interviews - teamwork is one of five Guiding Principles and a valuable resource. At the end of her intership, Michèle folded her research into a plan that doubled as her thesis for her bachelor's degree in Business Administration, International management.

Increasing awareness of Telekom as an exceptional employer among prospective university graduates in technical or business majors who also have an affinity for IT was the goal of the broad concept. But her research made an important discovery: IT students rely very little on social media while business students can't go without - a surprising twist her work addresses.

The paper was recognized as the Human Resources Management bachelor thesis of the year at the school. The annual award carries a 500 Swiss franc prize as well as an opportunity to present the paper to other bachelor candidates.

"In my free time I'm still very interested in social media - I have a blog and Twitter account," Michèle says.

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