The focus topics for 2012
have been decided
Mar 29, 2012
The priorities have been set for Deutsche Telekom's social commitments in 2012. In a Corporate Responsibility (CR) online survey, Deutsche Telekom employees, customers as well as representatives from business, politics and the community selected the most important fields of activity.
The results of the online survey on the CR priorities for 2012 did not greatly differ among internal and external participants. The results indicated a high degree of relevance and importance for the topics of "Work-life balance", "Network and infrastructure expansion", "Using renewable energies" as well as "Climate and environmental protection". At the center of the survey were the Group's three CR fields of activity: "Connected life and work", "Low carbon society" and "Connect the unconnected". DT plans to set international standards in these areas.
On the question of which topics are the most important for social responsibility at Deutsche Telekom and what the focus should be, responses by DT employees and customers as well as representatives from business, politics and the community were nearly identical.
An overview of the results can be found here.
Materiality survey results
A total of 1,446 individuals, 85 percent of whom were employees, took part in the survey. In order to present an accurate comparison of evaluations by employees and external stakeholders, the respective average values have been generated.
According to employees, the topic of "Work-life balance" had the highest relevance. External stakeholders ranked it second, and, therefore, still in the area of high relevance.
All topics here ranked in the area of medium relevance. The topics of "Network and infrastructure expansion in rural regions" and "Commitment to education for children and adolescents" are of greater importance to both employees and external participants.
Within the "Low carbon society" field of activity, there is an almost identical internal and external evaluation of the individual topics. "Using renewable energies" as well as "Climate and environmentally friendly network infrastructure" are the highest evaluated topics.
Employees and external stakeholders evaluated the significance of the topics rather uniformly. The most important topics are: "Creating real incentives to promote sustainable company leadership and Management" (538 votes) and "Further embedding sustainability in company processes" (485 votes).
The survey is part of an international standardized certification process for sustainability management and company reporting. The detailed results of the online survey will be published in the next CR report in May 2012.