T-Spirit: Deutsche Telekom's corporate values

In recent years, new technologies - such as broadband Internet access and mobile communications - have revolutionized communications worldwide. Deutsche Telekom has also undergone a transformation as part of this move towards a globally networked communications society. "T-Spirit," the new corporate vision and values, is a response to these changes, combining Deutsche Telekom's shared vision with six central values which apply throughout the Group.

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T-Spirit means working as a team.

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T-Spirit means working as a team.

The vision and values therefore serve to guide all employees in how to think and act in the best interests of the customer, as well as forming a strong link promoting internal cooperation and a shared identity under the umbrella of the "T" brand. However, T-Spirit is not just made for internal use - it is also meant for the outside world. The vision and values emphasize the responsible role Deutsche Telekom is playing in the economy and in society.

Quality, innovation, efficiency - with the focus on the customer

The customer is at the heart of everything we do. The "T" is a Group-wide seal of quality. Quality, innovation and efficiency form the cornerstones of the vision and thereby represent the binding element for the whole Group. It is our joint performance promise to our customers.

The six corporate values

T-Spirit does not just stand for a wind of change blowing through the Group, it also refers to six concrete, key corporate values, which can be systematically derived from the individual letters in the word

S P I R I T:

S uperior Value: "We constantly enhance the value of Deutsche Telekom".

P assion for our Customers: "We delight our customers by providing them with excellent products and services".

I nnovation: "We create a culture of innovation in which we enjoy working".

R espect: "We benefit from our cultural diversity, respect and help each other".

I ntegrity: "We communicate in an open and honest way and deliver what we promise".

T op Excellence: "We think and act resolutely and strive constantly for greater efficiency with the right people in the right jobs. We consistently reward performance while taking action against misconduct".

Bringing T-Spirit to life

The six values make it clear that T-Spirit is more than just a philosophical superstructure. T-Spirit is a guide which should form the basis for all the actions of every employee in the Group. The top management at Deutsche Telekom are committed to living the values at all times and to embedding them in the Group. The goal is for all employees, to truly live the vision and values.