Deutsche Telekom and SEE Games to create Astérix browser-based game for fans of the world famous franchise

Aug 13, 2012

  • Deutsche Telekom pushes further into game publishing and expands its portfolio of browser games
  • Astérix will be the featured game, with significant investments in software development and marketing
  • In collaboration with SEE Games, Les Éditions Albert René (LEAR) expands the Astérix franchise into the ultimate interactive experience

Deutsche Telekom increases its focus on the development and publishing of proprietary games and is extending its portfolio of in-house game productions. The first featured browser game is based on the universally successful Astérix franchise. In association and with the creative expertise of global publisher SEE Games, Deutsche Telekom has become the worldwide publisher of the Astérix online browser game.

The game is being developed by Sproing in Vienna, which has many years of experience in the development of international productions, and has created major hits in the browser-based game space, including SkyRama, a massively popular management game.

“To develop an interactive adventure with such a legendary brand is an exciting challenge for us,” explains Marko Hein, Vice President Games at Deutsche Telekom. “We are working hard so that we will soon be able to offer devoted fans a unique experience and breathe new "interactive" life into Astérix. This game is definitely the flagship of a range of products which will get Deutsche Telekom started in the growing area of game publishing.”

Martin Biallas, CEO of SEE Games adds, “Working with Deutsche Telekom as the publisher of the browser game is particularly groundbreaking for us. Their coverage and marketing skills at a global level will guarantee that this new Astérix adventure will be a huge success for fans around the world. The Astérix online game is a flagship for SEE’s newest Hollywood-based product line, and we are proud to have Deutsche Telekom as a partner.”

With 345 million comics sold and 11 movies made, the Astérix adventures are famous all over the world. Fans will soon be able to find Astérix as a free-to-play browser game also on the Deutsche Telekom games platform Gamesload.

About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with almost 130 million mobile customers, 33 million fixed-network lines and over 17 million broadband lines (as of June 30, 2012). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has over 233,000 employees worldwide. The Group generated revenues of EUR 58.7 billion in the 2011 financial year – more than half of it outside Germany (as of December 31, 2011).

About SEE
SEE has been in the business of themed entertainment for over a decade. For SEE, this is a process of utilizing known entertainment titles and franchises in new and innovative ways to increase brand awareness and create lucrative additional revenue streams for licensors and project investors. SEE is a market leader in identifying and acquiring the intellectual property rights to marquee Hollywood Film, TV, and Sports franchises, and has received numerous awards for excellence in touring attractions and other themed entertainment projects.

SEE Games, LLC is the newest member of Los Angeles-based SEE. A natural extension of the company’s core licensing business, SEE Games and its affiliated and related companies, bring the world of themed entertainment online. SEE Games, LLC is the licensor behind highly anticipated Astérix browser-based game.

For more information on SEE and its products, please visit http://www.seeglobalentertainment.com. SEE is a trademark of Special Entertainment Events, Inc. in the U.S. and/or other countries. All Rights Reserved.

About Les Éditions Albert René
Les Éditions Albert René created by Albert Uderzo in 1979 owns all the rights on the Asterix Universe, and has a three-fold mission:

  • Publishing the Asterix the Gaul albums created by Albert Uderzo since 1980 and re-publishing other series created with René Goscinny, such as Jehan Pistolet and Oumpah-Pah.
  • Initiating new projects: films and animations, local and international shows.
  • Managing the international rights of the Asterix universe by granting licenses for tie-in products and for promotional purposes, including those for the leisure park “Parc ASTERIX” near Paris.

For more information on Les Editions Albert René and Asterix, please visit http://www.asterix.com.

About Sproing
Sproing is Austria‘s leading game developer, and a leading independent studio focused on the creation of Free-to-Play games. Founded in 2001, the studio successfully shipped more than 50 console games, and in 2010, began leveraging that experience to become a major creator of Free-to-Play games. The studio’s first browser game, SkyRama, was a massive hit. Currently Sproing is working on several AAA browser, mobile and tablet based Free-to-Play games for various top-tier publishers, and is proud to have successfully worked with partners such as Activision, Bigpoint, Gameforge and Ubisoft among others. The team is highly passionate about its games and aims to bring fun, deep and exciting gaming experiences to the market.

For more information on Sproing please visit www.sproing.com

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