Job offer


Job-ID: 121492_EN_2

Go to Market Lead App & eCommerce (m/f/d)

Deutsche Telekom AG
Bonn, Germany
Job level:
Employment type:
Full Time - Temporary
Application Deadline:
Experience Required:
5 years and more
Working Hours Per Week:
Languages Required:
English, German
Amount of Travel:
Functional Area:
Marketing, Communications
  • Apply now
  • Apply with Handicap

  • Share
    Two clicks for more data privacy: click here to activate the button and send your recommendation. Data will be transfered as soon as the activation occurs.
  • Bookmark
  • Print
  • The key focus of this job will be to drive the uptake, utilization and monetization of segment Europe's centrally developed digital platforms, OneApp and One Shop, in close conjunction with the Natco digital teams.

For Self Care/OneApp:

  • Responsible for driving utilization of app capabilities, with a specific focus on monetization of the platform (upsell, cross sell, deep sell, call avoidance, NPS growth)
  • Identify, analyze, configure, deploy, monitor and optimize monetization, engagement, care campaigns via the various tools available within the app (Moengage, Campaign 2.0, etc)
  • KPI- 5% tariff changes, 5% Prolongation, 10% call reduction via app in 2020

For Ecommerce/OneShop:

  • Responsibility for the end-to-end acquisition funnel (Upper- traffic generation, Middle- journey optimization, Lower- Back Office and Fullfillment processes) and provision of guidelines / support in end-to-end optimization
  • Support in campaign optimization, segmentation and targeting, cross product lines (mobile, fixed, converged) and Line of Business (LOB) (B2C and B2B) with the objecting of scaling online acquisition, lowering Cost per Acquisition (CPA) and improving ROI
  • KPI- 15% penetration of digital acquisition/retention in 2020

For Both:

  • Working closely with the product and engineering teams (Bonn and Gurgaon/India) to optimize and prioritize the roadmap for App and Shop platforms
  • Work closely with Analytics team (Bonn and Gurgaon/India) for deep understanding analysis of platform performance, monitoring and optimization
  • Knowledge transfer between HQ and NatCo and empowering the 10 Natcos to ultimately conduct activities independently and sustainably
  • Min 2 - 3 years experience with digital engagement/campaign optimization tools
  • 5+ years experience in digital/online business, specifically ecommerce business
  • Should be data driven and proficient with standard analytics, measurement tools (GA, Data Studio, Kibana, PowerBI etc)
  • Needs to be able to navigate a big and complex organization with multiple stakeholders and responsibilities that are managed in a matrix way
  • Mindset which places digital at the forefront of everything & being obsessed with delivering great customer experience
  • Great communications and engagement skills and a “get it done” mentality
  • Fluent in English
  • Home office/mobile working possible

  • Connection to public transport

  • Canteen on-site

  • Flexible working hours

  • Training offers and allowances

  • Employee discounts

  • Health offers and insurance

  • International activity

Severely disabled applicants with equal qualification will be given particular consideration.

We feel as much at home in Bonn as we do in the 50 other countries around the globe where we provide our services. As one of the leading telecommunications providers in Europe, we also have a footprint in the markets in Asia and the United States. We're on our way to become one of the industry's top service companies and want you to help us to get there.

“Any questions? I´m happy to help! For your application please use our online job tool.”


Diana Gajic


Further career information

Your application - quick and easy in just 5 minutes! Found your new job? Then simply click on 'Apply now' to register for our online job tool. Do you have your application documents (CV, cover letter, certificates) available? You can upload them as pdf-; word- (docx); ppt-; xls-; csv- oder txt-file with a maximum upload size of 10 MB each. As soon as we receive your application, you will get a confirmation via e-mail. The first thing we do is check whether your profile matches the job. Depending on the position, this first selection round can take up to four weeks. If you are successful in the pre-selection round, we will contact you to arrange an interview. You can check the status of your application in your applicant profile at any time.

Looking for tips for your application? Then take a look at the section called >Application Tips on our career website. Here you will find all manner of tips on 'The Right Way to Apply' and all the answers to the online application process.

By the way: Once you have set up your digital application, you can use it to apply for any position at Deutsche Telekom Group - quickly and easily with just a few clicks.

You need technical help? Our Career Team can be reached via e-mail or via phone: +49 800 3306700 and is looking forward to help you with any request.

Master exciting challenges without overextending yourself, be dedicated to your job while also enjoying a well-balanced private life – this is admittedly not always easy.

Take charge of your life. With work-life@telekom, Telekom is expressly integrating the reconciliation of work and private life into the corporate culture. Diverse measures in the focal areas “Working time and location”, “Health and fitness”, “Family” and “Social aspects” ensure improved reconciliation of work and private life – for all of our employees: Singles and families, young and old employees, men and women. With us you can unfold your full potential while also making your individual life plan a reality.

We can offer you development opportunities that are lifelong. After all, the challenges in our industry are constantly changing - and we know, that we can best meet them with outstandingly qualified colleagues.

We offer a broad spectrum of personal training and development possibilities. Whether you're a newcomer, an expert or a manager - we can offer you exciting prospects and individual career paths. For example, there are various development programs to support expert and executive careers, international exchanges, or part-time studying while you work. Our employees have the choice. Detailed information can be found in the category Career Center on our career website.

Money might not bring happiness, but it does make life easier. Because we want you to be able to focus fully on the projects at hand, we support you with an attractive salary and numerous benefits. Because money can't get you everything, we offer a number of benefits to make life easier on top of that. You can further benefit from individual location-specific offers and support services.

You want to know more about our compensations and benefits? Then take a look at the section called Our Services on our career site.

PrintBookmark Share
Two clicks for more data privacy: click here to activate the button and send your recommendation. Data will be transfered as soon as the activation occurs.
FAQ Share
Two clicks for more data privacy: click here to activate the button and send your recommendation. Data will be transfered as soon as the activation occurs.