• End to end accountable and steering and management of marketing & communications for the comprehensive SAP Portfolio of T-Systems
• Have/develop a deep understanding of the markets, customers and their needs, in the context of SAP Application Lifecycle, including SAP S/4HANA- and Cloud-Transformation. In order to effectively transfer knowledge and insights across marketing and the wider business, to help inform campaign strategies, product roadmaps and equip the sales teams to sell effectively.
• Understanding of the strategic portfolio and ability to create clear market messaging and value propositions around this.
• Create a G2M strategy along respective along the respective business drivers of the SAP portfolio, that ensures to deliver value at each stage of the customer journey and that drives revenue growth for our solutions.
• Define appropriate go-to-market strategies for key solutions and develop the campaigns to support this.
• Based upon the G2M and campaigns develop the appropriate content planning along the customer journey and for different personas including the value proposition and narrative.
• Ability to present the comprehensive SAP Portfolio story towards internal stakeholder or external clients.
• Interlink with other marketing teams to make sure campaigns are executed, prioritized and content is produced and published on the right channels in order to align activities in an efficient way
• Marketing communications budget planning, management and control, including the management of agency relations
• Responsible for a measurable marketing contribution to the growth targets in the SAP business and deriving the return on investment (RoI)
• Monitoring and analysis of lead generation measures (success measurement) and coordination with sales (SRL)
• Integration of Portfolio and offering roadmaps into marketing planning
• Reference marketing and creation of use cases together with reference marketing

Main interaction:

• Global team members from Portfolio and industry marketing and other marketing teams to drive campaigns in the market
• Partner marketing to align on G2M and execution of campaigns
• Interact with the key stakeholder from the Portfolio units and the vertical units (overall leaders and commercial leaders)  and work together on a Portfolio and Industry G2M to support the growth of T-Systems. Explain our priorities and G2M strategy and make sure our activities are supported and aligned.
• Close Interaction with LBU HoM to align on Industry/Portfolio G2M strategy