Creating values with design
Our world is increasingly becoming more connected, but also more complex. This is why people are looking for solutions that simplify their lives. At Telekom Design, we put people's needs at the heart of everything we do. We develop relevant products and services that create sustainable value for our customers and our company.
Strategic Design for the Digital Transformation
Design means a lot more apart from making "attractive" products. Good design adds value to a company and its products. It is the strategic approach with which we design relevant products and experiences that fulfill the needs of our customers. Our aim is to further develop the strategic design skills of our colleagues for the successful digital transformation of our company.
From Design Thinking to Design Doing
A consistent brand experience can only be achieved through transdisciplinary and cross-functional cooperation. In order to support and actively contribute to shaping this work culture we established the Telekom Design Academy.
The Design Academy introduces Design Thinking methods and tools. We invite our colleagues to familiarize themselves with methods and tools of Design Thinking and apply them. In practical workshops, our colleagues get to know how Design Thinking helps us to make our projects and processes more efficient.
All Telekom relevant methods, tools, and approaches have been summarized in the useful ‘Toolbox’.
The Corporate Strategy Becomes Tangible
At the Telekom Design Gallery, we provide a space for the future. The visitors immerse into the digital and connected world of the future and interactively discover how customer centric design enriches life. The Telekom Design Gallery also serves an important platform connecting partners, customers, and colleagues from all areas.
The Role of Design at Deutsche Telekom
Design has taken a crucial role in leading companies: Design Thinking drives creative cooperation and is the foundation for integrated customer experience development. Our work is based on three pillars: Design for Innovation, Design for Differentiation, Design for Consistency.