Corporate Responsibility

"Golden Internet Prize 2016": Exemplary projects by and with senior citizens recognized

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The "Golden Internet Prize 2016" recognizes people over the age of 60 who use the Internet skillfully or help others to get started in the online world. The prize is awarded by the German Association of Senior Citizens' Organizations (Bundesarbeitsgemeinschaft der Senioren-Organisationen, BAGSO), Deutschland sicher im Netz e.V. (Making Germany safe on the Net), Wege aus der Einsamkeit e.V. (Ways out of Loneliness), Google Germany and Deutsche Telekom AG.

In total, more than 130 submissions for the "Golden Internet Prize" were received from all over Germany. They all used texts, pictures and videos to show how skillfully people over 60 can use digital media.

The winners – senior citizens' initiatives and private individuals – of the "Golden Internet Prize 2016" were recognized on November 10 in Berlin. They all use new media in pioneering ways – some of them well into old age. They show how the use of new media helps older people to participate in society: they use the full bandwidth of the digital world skillfully to maintain greater independence, to gather information, for successful public relations work, for interchange on major challenges and to communicate. The recognized projects also shine through their creativity, benefits and applicability.

In three categories, the event organizers acknowledged the everyday use of digital media in old age, social commitment aided by online applications and the training of senior citizens in IT matters. The special prize "Young and Old – Online Together", for cross-generational engagement with the aid of new media, was awarded a total of three times.

"All too often, senior citizens are still outsiders when it comes to the Internet," said Dr. Thomas Kremer, Board member for Data Privacy, Legal Affairs and Compliance at Deutsche Telekom AG and chairman of the non-profit organization Deutschland sicher im Netz e.V. "As a result, they cannot benefit from the opportunities for improving everyday life that digitization offers - whether Skyping with the grandchildren or using medical solutions. We have to get older people online. This prize shows that we are heading in the right direction."

More information about the prize is available (in German) at