We Care, Deutsche Telekom's new magazine app, gets to the core of it. The app provides multifaceted and interactive content to give you valuable information on some of the important social challenges we face. Deutsche Telekom takes on its social responsibility, and our app invites you to join us.
What exactly is the greenhouse effect? And how is it that cows are now sending text messages? You'll find the answers to many such questions in our “Change” issue of the magazine. The issue titled “Confidential” concentrates on data security and Internet crime. It contains a test for users to check whether they are an easy target for hackers. “Mobility” takes a look into the options we have for moving about in today's world. The “Shift change” issue shows how the digital revolution is transforming our lives and gives us good reasons to switch off every now and then. Finally, “Sharing” casts a critical eye over our consumer behavior and examines the chances of achieving a full circular economy.
The idea behind the magazine app was co-developed by customers and employees in the course of a design thinking workshop. "One needs emotionally appealing and inspiring forms of communication to make the topic of sustainable living tangible and attractive to the general public," says Birgit Klesper, head of Group Corporate Responsibility at Deutsche Telekom. "We Care shows how to make complex topics comprehensible and how to communicate such issues clearly to the reader."
Every issue of the magazine contains interviews and background reports. Short texts and illustrations give readers an easy introduction to the central topic dealt with in each issue. Attractive presentation tools including quizzes, interviews, animations and graphics provide the necessary color.
But We Care does more than simply showcase all Deutsche Telekom's activities relating to social responsibility and sustainability. Readers can find tips and tricks for socially responsible behavior interactively using the app. The content is designed to inspire you to get involved, to exchange views and to share your insights.
New issues of the magazine will come out on a regular basis in both German and English. The free app is available for both iOS and Android smartphones.