Everything You Need to Enter the Smart Home Market

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Quickly and efficiently expand your core business with Deutsche Telekom’s white label smart home portfolio. Having your own smart home offering means you’ll be able to tap into the growing market for connected living while ensuring you meet the individual needs of your customers. Addressing safety and security, peace of mind, money saving and lifestyle automation, this modular portfolio forms the foundation of an open platform that can be tailored and scaled to the specific requirements of both business and retail customers. Despite such flexibility, security always remains paramount.

“Alexa, turn off the light in the kitchen and start the movie in the living room.” Like magic, the light goes off in the kitchen and the TV turns on as the living room glows with pleasant mood lighting. What used to be something out of science fiction shows like Star Trek is now possible in the comfort of your own home – using voice-activated commands to control your home. Though this is just one of many possible applications, it shows how just fast smart home technology is developing.

With the increasing application areas, it’s not surprising that smart home systems are becoming more popular. According to the Statista Smart Home Market Report 2017, sales will reach approximately € 2,503 million in 2018 and market volume will increase to € 5,278 million in 2022. The analysts also predict an annual sales growth of 20.5 percent. This demonstrates the immense potential of the smart home market.

White label portfolio for businesses

Every company needs to ask the following question: How can we profit from this growing market and expand our core business with new products and services? Yet many lack the necessary knowhow and technical capability to enhance their product offerings. And even firms with the in-house expertise would expect to invest in costly and time-consuming development efforts before they can bring anything to market. But Deutsche Telekom has an alternative: the white label smart home portfolio is a comprehensive package offering companies a quick and easy way to tap into this lucrative market. The portfolio combines the open and secure smart home platform Qivicon, gateways, apps, devices and services together with attractive business and pricing models. Companies, therefore, have endless possibilities to tailor products to customers’ needs while quickly bringing their propositions to the mass market.  

Companies retain complete control over the scope of the offer, branding, marketing and pricing with the white label portfolio. They market their smart home product under their own brand and according to their own concept and goals. Several companies have already used this comprehensive package as the foundation for their own successful product offerings, including Slovak Telekom, KPN in The Netherlands, the Austrian eww-Gruppe, Bitron Video in Italy, Norway’s Nettalliansen consortium and the Greek mobile operator Cosmote. And in Germany, E WIE EINFACH, RheinEnergie and naturally Deutsche Telekom are all using Magenta SmartHome.

Pricing and business models

Deutsche Telekom’s comprehensive package gives firms the chance to quickly bring products to market while developing new business models. It makes selling hardware, services based on pay and usage models, service-related products, service packages, customer loyalty programs, as well as subsidized models and incentive programs all extremely easy. Moreover, it facilitates linking the smart home portfolio, proprietary products and services digitally. For example, insurers can tie their premiums to services and intelligent devices. Manufacturers of household goods can make their products smart and remotely access devices needing repair. The advantages to this are clear: A maintenance technician knows before heading to a customer’s house what, if any, replacement parts to bring with them. 

Besides new business models, the white label package also enables innovative flexible pricing models. Companies can choose to charge smart home customers either monthly or through a one-off payment. The white label app also provides new ways to increase customer satisfaction. The basic app is an easy way to attract retail customers to try connected living. If they then want to try further functionality, they can simply upgrade to a premium version.

Improved customer loyalty

A connected home offering won’t just expand your business, it will help improve your customer loyalty. For example, businesses can choose not to use the Qivicon Home Base in favor of integrating smart home control functionality into other gateways like routers. Your infrastructure makes you a key part of your customers’ homes and you already have experience in marketing and billing services to them. By providing smart home products alongside classic offerings like Internet, telephone and television, you are expanding your appeal to customers and positioning your firm as a premier provider of domestic digital services of the future.

Of course, companies can add their own services to the smart home offering based on the white label package at any time – from single energy modules to collaboration with third-party service providers such as security firms. The creation of individual packages for smart home users can increase customer loyalty and boost your revenues. 

A success-oriented and open platform

The Qivicon platform is based on hardware- and protocol-independent software. This allows the flexible management of all functionality and applications, as well as the speedy addition of new technical features. The open platform also enables the easy integration and combination of products and services. This is Qivicon’s recipe for success: unlike many competing solutions, users control the devices and components of several different manufacturers with Qivicon. In order to expand the potential of the open platform even further, Deutsche Telekom is a member of the Eclipse Foundation, the largest independent developer community in the world. Deutsche Telekom is opening the Qivicon platform to all developers and start-ups wanting to realize their own ideas, apps and devices. This will create a large and highly diverse ecosystem of devices, solutions and offerings to benefit consumers.

Market research institutes are praising the diversity that the smart home platform allows: the business consulting firm Frost & Sullivan named Qivicon as the most innovative smart home solution in 2014 and 2016. “The distinction by Frost & Sullivan shows that the Qivicon smart home platform is currently the leading system due to its open and universal manufacturer approach,” said Anirudh Bhaskaran, Senior Research Analyst at Frost & Sullivan. Other consultancy firms have reached similar conclusions: Juniper Research praised the strategic orientation of Deutsche Telekom’s platform, which meets international market needs. 

Open for protocols

The Qivicon Home Base is the nexus of a connected home. It wirelessly controls all linked electric devices in a house or apartment and is connected to the Internet via an Ethernet cable or WiFi. This provides all the necessary information to control networked components and sensors in the house. Currently, the Home Base supports HomeMatic, Homematic IP, ZigBee Pro, WiFi and DECT ULE. The device, which has two USB ports, can also be extended via a USB stick to access additional wireless standards.

Customers decide which devices they use inside their connected homes. From external alarms to smart dishwashers and stereo speakers to weather stations – there are already more than 250 devices on offer from various brands.

Simple installation

The Qivicon platform is wireless, so retail customers can install their components themselves and expand their setup at home in stages. Since installation doesn’t require laying cable or ripping open walls, Qivicon is also ideal for older homes and rental units. When it’s time to move, simply break down the equipment and take it to the new apartment or house.

End-consumers manage and control all appliances in their smart home through partner apps. The apps are available on smartphones, smartwatches, tablet or PC as well as in vehicles, such as the BMW ConnectedDrive infotainment systems and the Volkswagen Car-Net App-Connect.

Companies can either use the app from the white label smart home portfolio or they can develop solution bespoke app like other partners before them: commercial offers from ENTEGA, E WIE EINFACH and Deutsche Telekom’s Magenta SmartHome are based on the white label app and enable overall home control for security (e.g. smoke detectors or door / window contacts), energy (e.g. heating thermostats) and comfort (e.g. HiFi). or lighting systems). The Miele app can be used to control numerous home appliances, while energy provider RheinEnergie and Stadtwerke Bonn also offer comprehensive smart home control.

Maximum protection

Another important aspect in the development of smart home products is security – especially in times of increasing cybercrime. Providers of smart home solutions cannot make this an optional feature. They must make security mechanisms an integral part of every product. Deutsche Telekom’s servers and data centers provide maximum security when it comes to data, as they are already subject to stringent data protection laws. The Qivicon smart home platform is also well protected with SSL encryption and special security chips such as Trusted Platform Modules.

All these efforts have been rewarded with positive endorsements. Thorough testing by AV-Test GmbH, the most recent conducted in January 2018, has proven that Qivicon is encrypting communications and offering very effective protection against unauthorized access attempts.

For further information about the white label portfolio, QIVICON and its partners see: 


Smart home Qivicon


Media kit QIVICON