- 1.5 million fans experience Depeche Mode’s Telekom Street Gig on livestream
- More than 100,000 Fans watch the concert in 360°
- Hashtag #streetgigs in Twitter’s worldwide top 3 trends
- Video of the complete concert and further information can be found here: www.telekom-streetgigs.de
Deutsche Telekom has reached new dimensions: the exclusive performance of Depeche Mode on the release day of their new album „Spirit“ on March 17th for Telekom Street Gigs was the most successful livestream of a single concert ever. Around 1.5 million fans experienced the concert on Twitter, YouTube and Facebook, as well as on numerous websites. More than 100,000 fans watched the gig in a parallel sent 360° livestream. By that Deutsche Telekom sets an important milestone in that innovative technology.
The cooperation between Deutsche Telekom and Twitter was also very successful. For the first time a concert was broadcasted worldwide on Twitter #Live. The hashtag #streetgigs trended in Twitter’s top 3 in various countries, including the USA, Great Britain, Japan, Mexico and Germany.
"A partnership with a market leader like Deutsche Telekom is always a great thing", explains Thomas de Buhr, Managing Director of Twitter Germany. "In a strong collaboration, we have brought this emotional event to people all over the world."
Outstanding partnership with Twitter
„Never before there has been such an amazing attention for a music livestream. This also shows that we offer our customers in the best network added value with unique content and innovative technologies across all devices and social networks“, adds Michael Schuld, Head of Communications and Sales Marketing for Deutsche Telekom Germany. "In this context the partnership with Twitter is really outstanding. The entire campaign was characterized by consistently exceptional engagement rates and a livestream in a striking quality."
Concert can be watched until end of June
Depeche Mode released “Spirit”, their 14th studio album, on the day of the concert and landed on the top of the charts in Germany, Austria and Switzerland.
Fans can watch the complete concert until June 30th at telekom-streetgigs.de and on YouTube in high definition and 360°.
About Deutsche Telekom: https://www.telekom.com/companyprofile
About Telekom Street Gigs: https://www.telekom-streetgigs.de/
About Depeche Mode: http://www.depechemode.com/