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Media

D. Hofbauer and M. Pieper join DT Headquarters

Davor Hofbauer and Mario Pieper join the "Marketing Strategy and Brand Management" team at Deutsche Telekom's Group Headquarters
Mario Pieper and Davor Hofbauer joined Dr. Jens Gutsche's "Marketing Strategy and Brand Management" team at Deutsche Telekom AG's...

Media

Jürgen Kindervater to head new Sports Marketing, Content and Brand Management unit

Press Department to be headed in future by Ulrich Lissek Jürgen Kindervater (57), Senior Executive Vice President, Group Communications, at Deutsche Telekom is to take over the new Sports Marketing, Content and Brand Management unit with immediate effect, at...

230822-GHiN-erhält-Markenaward-EN

Corporate Responsibility

Initiative “No Hate Speech” receives German Brand Award 2023

Deutsche Telekom receives the Brand Award 2023 in the “Social Commitment” category for its “No Hate Speech” initiative.

Next communication – what does the future of communication look like?

Media

Study: Next communication – what does the future of communication look like?

Deutsche Telekom publishes an interdisciplinary study on communication.

Telekom's new claim puts the focus on its internationality and customer perspective.

Media

T – Connecting your world

Deutsche Telekom renews its brand promise, completing its global brand strategy.

Media

Deutsche Telekom changes management structure

Lothar Pauly to head the areas of Networks, IT and Purchasing - Rene Obermann to lead Points of Sales in Germany with immediate effect - Kai-Uwe Ricke to head central brand-management and also take responsibility for the areas of advertising budgets, media...

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Media

Deutsche Telekom cleans up at German Brand Awards

Deutsche Telekom impresses with exemplary brand management, sustainable campaigns, and outstanding marketing projects. The jury of the German Brand Award honors the company today with eight of Germany’s most important brand prizes.

Chief Brand Officer Hans-Christian Schwingen

Company

"Brand is right in tune with times"

Deutsche Telekom has outstanding positions in brand rankings. We spoke with Chief Brand Officer Hans-Christian Schwingen about successful brand management and his decision to leave the company after over 12 successful years.