Media kit IFA 2018


IFA 2018

"Magenta verbindet” is the slogan DT is using at IFA 2018, the leading trade show for consumer electronics and home appliances, in Berlin.


MAGENTA connects

Explore the success story. For six days, the trade fair will focus on customers, entertainment and service.

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Graphic "Telekom's Booth IFA2017"


Antje Hundhausen, Deutsche Telekom AG


"Magenta – the talk of IFA yet again" 

More than 182,000 visitors were won over by Deutsche Telekom's presence at the 2018 Internationale Funkausstellung (IFA). In our interview, Antje Hundhausene reveals what makes the Deutsche Telekom booth so popular with the public.

Handover of the Blue Angel certificates

Corporate Responsibility

Deutsche Telekom stays true to the Blue Angel label

The 401 and 601 Sat media receivers from Deutsche Telekom have been awarded Germany’s best-known ecolabel, making it the company’s third complete product range to be certified.



SpeechID: The simple way of identification

Since IFA 2018, telecom customers can identify themselves by SpeechID. But how does it work? Caroline Clemens, an expert in voice biometrics at Deutsche Telekom, explains the technical details.

Voraussichtlich ab Oktober ist die ADAC Pannenhilft über CarConnect App erreichbar.


DT and ADAC launch strategic partnership for better road safety

Starting provisionally in mid-October, drivers will be able to report a breakdown to ADAC in just a few clicks using the CarConnect app.

IFA 2018


IFA 2018 – Deutsche Telekom standing between opportunities and risks

5G: Identifying opportunities and seizing them. Wössner demands fair and clear auction and investment conditions. The entire world of Magenta products on IFA 2018.



EntertainTV: TV package now also for those without a Deutsche Telekom internet connection

EntertainTV to be available as an over-the-top package from fall. TV package now also for those without a Deutsche Telekom internet connection

Router Speedport Pro auf Regal mit Büchern


Speedport Pro for turbocharged data with gigabit Wi-Fi

Deutsche Telekom’s new premium router delivers lightning-fast Wi-Fi up to 9,600 Mbit/s. The device is designed for enabling support of the new “MagentaZuhause XL” plan and all future network expansion stages.

Magenta Virtual Reality


A meeting point for friends – Deutsche Telekom presents new content and new virtual worlds

New Feature within Mageta VR App: a digital sundeck and a private movie theater. And the Lenovo Mirage Solo headset comes with the Magenta VR app preinstalled.

MagentaEINS now with added benefit and an attractive offer


MagentaEINS now with added benefit and an attractive offer

MagentaMobil Free and Family Card Basic add even more value to the MagentaEINS portfolio.

Frau mit Hund


Intelligent solutions for everyday use

At IFA, Deutsche Telekom will be showcasing smart consumer solutions based on the Internet of Things (IoT) under the banner of Magenta Connected Life.

Smart Speaker – living room


Leave your hands free for more important things – with Deutsche Telekom’s Smart Speaker

Deutsche Telekom is launching its own intelligent voice assistant. The first stage in the rollout will see 1,000 customers train the smart speaker.

Carefree surfing and streaming with MagentaMobil


Carefree surfing and streaming with MagentaMobil

Deutsche Telekom is increasing the data allowance on its MagentaMobil plans and expands the portfolio with StreamOn Gaming.

Service Campaign


Perfect service is a marathon

Service improvements starting to pay off.



IFA – Deutsche Telekom gives live demonstrations of 5G

Visitors to Deutsche Telekom’s booth have an early opportunity to try out the new communications standard for themselves.



Optimal Wi-Fi

The connection bandwidth isn’t the only important factor for reliable Wi-Fi. With Deutsche Telekom’s home networking portfolio, the high bandwidth really does reach every corner of the home.

A hand tiping a telephone number.

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