Sustainability Label

Products and initiatives with the #GreenMagenta and #GoodMagenta labels

Choose a keyword and get more information about our products with the #GreenMagenta and #GoodMagenta label.

Sustainable shopping: Products and solutions that make a positive contribution to climate protection and the responsible use of resources can be recognized by the #GreenMagenta label.

Magentatv-box

The housing of the MagentaTV One consists mainly of bio-based and recycled plastics. In addition, the packaging is free of plastic and other sustainability aspects have been taken into account: It contains no protective films or plastic stickers and the printing inks are soy-based. The packaging inserts are made of so-called "paper foam", which consists of renewable raw materials and can be disposed of with paper waste. 

The MagentaTV One with the #GreenMagenta label will be introduced gradually in the various national entities of Deutsche Telekom.

Eco-SIM

The card body of the Eco-SIM consists of 100% recycled plastic. It meets all the technical requirements that are placed on a consumer SIM card and despite its low weight (2,1g), can make a major contribution to annual CO2 savings. The CO2 saving is 0,009kg per SIM card. The annual purchasing volume of consumer SIM-cards is around 9 million pieces. That means an annual saving in CO2 of 81t.

Speed-Home-WLAN

Our Speed Home WLAN is equipped with WI-FI 6 technology, which increases the transmission speed and improves the efficiency. We have developed the Speed Home WLAN with a focus on sustainability. The housing is almost entirely made of recycled plastic (>98 percent). The packaging is plastic free and made of recycled paper. The printing is done by plant-based inks on paper from sustainable forestry (FSC certified), as well as the user manual, which has been shortened to a minimum to save paper. Detailed user manuals are available digitally. To reduce energy consumption, we have integrated an ON/OFF switch for longer absences and offer configurable automation for regular nightly standby modes.

MagentaZuhause Schnellstart

Our mobile WLAN hotspot including a SIM card and data volume makes it possible.    

We have further developed the - MagentaZuhause Schnellstart 3 (SSP3) - in collaboration with the manufacturer in the direction of sustainability. Our aim is to significantly reduce the use of natural resources and thus save CO₂ emissions and to limit the use of harmful substances by using plant-based printing inks and water-based housing paints beyond the legally prescribed level. Today, the SSP3 housing is made of more than 90 percent recycled plastic and the paper and cardboard used is made of more than 90 percent recycled cellulose (FSC RECYCLED certified). The SSP3 packaging no longer contains any plastics and the printing inks used are plant-based, which enables simple and unmixed recycling in paper waste. Since July 2023, we have been renting out the SSP3 in the - Endgeräte Service Paket” (EGSP) - our first step towards a "circular economy" and a further step towards saving even more CO₂ emissions.

MagentaZuhause Schnellstart

Speedphone-EN

The packaging of the Speedphone and Sinus series now consists of at least 70 percent recycled paper, the volume of the packaging has also been partially increased and no more plastic is used to protect the products. The operating instructions have been shortened to the essentials and now made from 100 percent wastepaper (the complete instructions can of course be found at www.telekom.de/hilfe). Since we no longer use plastic, we are saving an estimated 800 kg of plastic per year. By reducing the packaging volume, dispensing with a so-called unpacking experience and reducing the operating instructions, we save an estimated 25 tons of paper per year. In addition, the products still comply with the requirements of the Blue Environmental Angel (Basic criteria for award UZ-131), which stands for low energy consumption and low radiation.

A good Smartphone Cases

agood company is as Swedish brand picking a fight with everyday stuff that’s harming our planet. Replacing plastic with plants and re-using materials which would otherwise go to waste. All products are fully circular thanks to their innovative system, agood loop™, where everything is reused. For the same CO2 impact as producing just one case in China, they can make around 470 cases in Sweden.
Green Magenta Label

Erneuerbare-Smartphones-en

We have purchased used devices renewed in a sustainable manner. Every ReUse MyMobile device is certified refurbished and passes an industry-leading quality test. In this way we give smartphones a second life and thus contribute to the conservation of resources, even the sustainable packaging is biodegradable. Refurbished smartphones are 100% functional like a new device. In addition to the 24-month warranty, we are the first provider to offer our mobile phone insurance protection for renewed devices with immediate effect. With a ReUse MyMobile smartphone you can save up to 200 euros compared to a new device and at the same time make an important contribution to environmental protection.

Elektroschrott-recycling-en

Through “Take Back & Recycle” program in Croatia, we are collecting e-waste that is then recycled in an environmentally responsible way. By recycling e-waste, the need for primary resources can be decreased and thereby a positive climate impact is achieved.

The goal of the program is to reduce e-waste, greenhouse emissions (CO2) and hazardous materials which can harm human health and environment. Furthermore we are raising public awareness on the issue of e-waste pollution.

refurbished-smartphones-austria-en

Magenta Refurbished Smartphones save resources and reduce CO2 emissions. Those who buy Refurbished Smartphones, are helping the environment in many ways: We enable CO2 savings of up to 57 kilograms per device. Furthermore, we conserve up to 100 liters of natural water resources per Refurbished Smartphone. Only original parts are used in Refurbished Smartphones from Magenta, and each individual device undergoes a strict 83-part quality inspection. And because Magenta customers also make calls and surf the CO2-neutral network, it's an all-around green product. 

Eco initiative in North Macedonia: A smart, responsible way to help preserve Nature

In order to support environment protection, raise public awareness on the issue of pollution with electronic waste, and position Telekom as socially responsible company, we have introduced “Eco initiative”.

“Eco initiative” rewards any Telekom private customer that returns their old, unused or damaged handset in any Telekom shop, a discount that can be used during contract renewal, for buying a new handset. In that way, by encouraging customers to participate, we foster electronic waste reduction. 

Collected handsets are further handed over to collective waste handler for reprocessing. In addition, Telekom committed to plant as many trees as returned and collected old handsets.  Learn more about Eco initiative

media-sure

In everyday life, at work, in spare time: digitalization leads to changes in almost all areas of life, across all generations. All people should be able to shape these changes positively, actively and on an equal footing. Deutsche Telekom wants to contribute to this. This also means using digital media responsibly and critically. This is why the Deutsche Telekom initiative "Me-dia sure! But secure" is committed to opinion-forming and trust in the Internet.

Media sure! But secure.
 

aware-nessi-en

A little monster watches over the tots as they take their first steps on the Internet: This is "AwareNessi - the Cyber Activity Book". Our little dragon reaches kids between the ages of 8 and 12. The strategic security awareness product makes them strong against cybercrime. We show the little ones where subscription traps lurk, what phishing looks like and what the consequences of fake news are without pointing the finger but in a playful way through reading, handcrafts, and games. We give the little ones the most important thing we have: The tools for a successful and safe digital future. 

This is how social sustainability is defined: we make the tots fit for a fabulous, joyful web world in which learning is fun, everyone has the same opportunities, and no one is excluded. Only IT gangsters have to stay outside.

digital@school

With the community DIGITAL@School, we want to support all children on their way to becoming responsible, active and self-determined designers of our digital age. That is why we have made it our mission to make MINT (math, computer science, natural sciences, technology) tangible. We show target groups that programming is not a foreign language and is quite fun. We create experiences of success with the children that make them want more. In addition, we teach media skills for responsible use of digital media.

With around 600 employees, we actively take social responsibility in the "DIGITAL@School" initiative and perform voluntary work in schools and other educational institutions.

Give the young a voice to advocate for a hate free net

We are building the digital future, but we are also taking a step further by assuming the ambitious task of working on the ethics of such digital future. We are fighting for a net without hate, including young people to advocate for change. Our goal is to give the young people tools, knowledge and voice and help them to stand against hatred on internet. To make even bigger difference and reach as many young people as possible, our Foundation Telekom for Macedonia is partnering with UNICEF. Only together we can fight to prevent hatred become a norm. Together for a hate free net!

University of third age

DTSE SK is the 1st company in Slovakia that has its own 2-year study program for senior students, piloted at U3A in Bratislava (University of Economics), which is part of official university syllabus, consisting of 28 unique lectures, concluded by graduation ceremony with diplomas. 

By attending our study program, students improve their skills and knowledge about modern technologies, learn about threats in digital/online environment & acquire proficiency how to prevent them, as well as become aware of sustainable lifestyle and how to practice it.

Solutions for more sustainability in your own business - recognized by the #GreenMagenta label.

SD-X (Software Defined Everything)

SD-X (Software Defined Everything) means that there is a software-controlled central control unit located in the cloud, which is no longer only responsible for organizing the network of individual endpoints, but also remotely configures and manages the internal network infrastructure.

The product aims to handle several access points in a complex, unified system reducing hardware requirements and aiming to simplify processes and unnecessary energy consumption.

In this way we can handle several demands and requirements with optimal technical configuration ,but the most common customer demand or use case involving complex cases is when the service is based on Meraki MX68CW device, which makes it possible to provide a complex service by only installing a single device from the cloud, as opposed to 4 devices requiring onsite installation as was possible in the past. 

This saves up to 43 kg co2e for each access point, and also contributes to the prevention of unnecessary e-waste generation, raw material extraction and hardware manufacturing.

Device as a Service

Large organizations are increasingly facing challenges in managing device fleets and procuring hardware. In addition, it can be difficult to achieve ESG targets while meeting the high IT requirements for employee devices. To address these challenges, we have partnered with regional provider ACP TEKAEF and regional recycler AfB to extend the lifespan of smartphones, tablets and laptops to five years per device. In this way, we protect the environment, reduce the need for valuable resources and ensure that the devices are recycled in an environmentally friendly way at the end of their life. Our hardware also comes with sustainable accessories to protect against damage and includes a replacement service to minimize costly repairs. We also offer a self-care portal that efficiently manages all orders, exchange tickets and returns. Our regional pick-up and return service reduces additional costs. By implementing our Hardware Management Service (HMS), we extend the service life of devices by 40 % and improve the environmental footprint per device by 40 %. Assuming a company manages 1,000 devices per year, this would reduce CO2 equivalent emissions by over 20 tons.

device-as-a-service-en

For many companies, there is a great deal of complexity in handling smartphones and tablets. In addition, many devices are replaced at the end of their useful life or even before it expires and are not reused or recycled properly.

With Deutsche Telekom's Device-as-a-Service (DaaS) offering powered by Everphone or by TKD we take over the complete device handling for our business customers and offer a closed lifecycle for mobile devices. In this way, valuable resources are secured and many smartphones and tablets are given an extended lifecycle. Business customers can currently take advantage of this offer, project based.

DaaS - more practicality and sustainability in one solution.

#GreenMagenta Auszeichnung für CompanyFlex Cloud PBX 2.0

Our cloud based telephony and collaboration solution makes a measurable positive impact on climate protection. In addition to the reduction of telephone systems and those connected desk telephones, face-to-face appointments can also be reduced to a minimum. Because the use of video conferencing as a result of the use of Cloud PBX 2.0 will avoid travel and also emissions. Likewise, fewer conference rooms are required, as the conferences can be held from anywhere. Learn more (German).

Zoom

Zoom X powered by Telekom combines video conferencing, telephony and other collaboration tools in one intuitive software. The online cloud platform enables companies to easily communicate with their employees or customers and collaborate seamlessly. With the use of Zoom X, on site meetings can be reduced to a minimum, thus avoiding travel and the associated emissions. In addition, Zoom X is securely operated in German data centers powered with green electricity; with a focus on the T-Systems data center in Biere – one of the world's most sustainable.

Telekom Sustainability Manager

The 'Telekom Sustainability Manager', an innovative Software-as-a-Service solution for sustainability managers in medium-sized and large companies. It enables you to meet the challenge of preparing a CSRD-compliant sustainability report by 2025. It simplifies reporting with built-in guidelines, provides accurate carbon footprint calculations and increases transparency in your supply chain. A comprehensive solution for effective sustainability management.
Telekom Sustainability Manager (in German)

Reduce CO2 emissions through fewer and more energy-efficient end devices.

Reduce CO2 emissions through fewer and more energy-efficient end devices. © Deutsche Telekom

Telekom’s universal CPE device (uCPE) consolidates and virtualizes all network services (VNFs) in one single device: SD-WAN, firewall, route optimization and other functions. Previously, separate devices were required for each of these. As a result, these devices could consume much space, electricity, cooling, and field service operations at the customer premises. The new box needs significantly less space and helps to ensure sustainability, thanks to a single device and VNF lean logistics processes. If only one device is used and air-conditioned, power consumption is reduced. Furthermore, unused CPU core reserves on the device can be activated on demand without the need to order a larger box. This lowers the carbon footprint of the product. More ...

Remote Testlab

Remote Testlab

Our innovative Remote Testlab solution enables access to test units around the clock and to perform both manual and automatic tests on real hardware. This usually requires a lot of travel and resources. We help to access and test centralized test units from anywhere in the world without having to get on an airplane. Likewise, complex hardware test units no longer have to be sent to development service providers via shipping routes. In the future, in addition to the support we provide today specifically for the vehicle development process, we will also create opportunities for in-car software developers and system integrators.

SAP_Cloud-Services

Who knows exactly how our customers’ goods and products are made and what resources are needed? Their SAP systems! SAP solutions enable customers to analyze and optimize the resource consumption of their entire value chain. We manage SAP systems for clients on our cloud platforms. With SAP services run on stand of art technology and 100% renewable energy, we bolster our customers’ endeavors for more sustainable business. Cloud Solutions for Modern SAP® Landscapes

M.A.R.S.-EN

Legacy systems are a security threat and bad for the environment. Our M.A.R.S. solution historizes legacy data assets and makes them available to all users on the Open Telekom Cloud. Our cloud servers are powered by 100 percent renewable energy sources and maintained by our own security experts. That's how we protect the environment and your data. M.A.R.S.

EcoShift-Plattform

Companies want and have to take more and more responsibility in the field of sustainability. The creation of sustainability reports with transparent carbon emission balances is going to be an inherent part of strategic action regarding ecological, social, and economic challenges.

With our sustainability platform, for strong emissions awareness, companies are having the opportunity for the first time to record employee commuting data in real time using an app and to process it further in anonymized form. The movement data can be analyzed extensively and thus provide the basis for active measures to reduce carbon emissions in the field of employee mobility. The achieved emissions transparency leads to a strong awareness among employees and to an active reduction in carbon emissions.

The connection to third-party systems and the simple creation of sustainability reports are further functionalities of the sustainability platform. More

Video (German)


LCMM app in the driver‘s cabin.

Low Carbon Mobility Management (LCMM) is a service including an app, that measures the driving behavior of car and truck drivers, based on comprehensible tension metrics and a standardized algorithm. Thereby, the efficiency profile, the driving characteristics and an evaluation of the drive are displayed, during as well as after the journey. LCMM enables its users to reduce their fuel consumption and greenhouse gases by 8 – 15  percent. Additionally, time and costs can be decreased through a data-based optimization of routes and tours.

SmartSpaces

SmartSpaces is a platform which aims to design the administration of buildings more efficiently, more conveniently and more sustainably.

As a part of the EnOcean Alliance we offer a variety of battery- and cable-free sensors and actuators that supply themselves with energy from their environment. After the simple setup of the hardware, the energy saving can begin. Based on the measured data, consumers are controlled intelligent out of the cloud.

The sustainability module can be enlarged through many more SmartSpaces modules for example the desk sharing application. Here they find out more for this purpose.

IoT Solution Optimizer

Companies which plan to deploy IoT solutions usually engage in lengthy proof-of-concepts and costly testing cycles just to find out if their products deliver the desired performance and battery life. There is no guarantee of succeeding, as numerous design and deployment aspects impact their results, and mistakes can be easily made. With the IoT Solution Optimizer, one reliably saves significant development costs and optimizes the IoT solution’s longevity, thereby enabling more sustainable products! This innovative service with patented virtual twin modeling technology, allows you to create unlimited projects for endless project scenarios and components, and get highly accurate results within minutes.  Learn more.

Smart Groundwater Monitoring

The aim of the solution is an improved analysis of water consumption, simplified data acquisition and monitoring, as well as resulting recommendations for water rights holders, such as municipal water companies and authorities, districts or farmers:

  1. Automated regular measurement per well with automated data preparation for further processing
  2. Provision of appropriate measuring devices with SIM cards for hourly determination of the amount of water consumed
  3. Access to the web-based IoT solution CoT (Cloud of Things) to save and visually process the measurement data

Added value of the solution:

  1. The digital hourly "immediate report" of the withdrawal quantities simplifies the reporting route to the authorities. 
  2. In addition, the digital recording minimizes the error rate in the reports, such as transposed digits and incorrect assignment of meter readings to the well locations. The recording of monthly intermediate meter readings is standardized through automation and can therefore no longer be forgotten.

Sustainability Benefits:

  1. Due to the automatic transmission of the water consumption, control trips to the withdrawal points are no longer necessary. That saves CO2.
  2. With optimal weather conditions for optimal plant watering, up to 30% of the groundwater can be saved. This supports freshwater ecosystems and biodiversity.

More information (German)

Digital delievery note

The digital delivery note offers a modern solution for efficient and sustainable delivery processes. By eliminating the need for physical documents, valuable natural resources are conserved, and CO2 emissions are reduced. Just by switching from printed to digital delivery notes, 7.7 tons of CO2 and almost 6,000 cubic meters of water can be saved per 1 million sheets of paper. In addition, real-time communication as well as the prevention of delays and document loss help to minimize resource consumption, optimize processes and reduce the environmental impact along the supply chain. More...

Sick leave via app

The app makes it easy to report sickness digitally. The data on the certificate of incapacity for work is scanned in using the scan function. Posting to the HR system, archiving in the electronic personnel file, and an e-mail to the manager are all fully automated. The previous process of reporting sickness, which was very time-consuming and paper-based for employees and secretaries, is no longer necessary. The focus is on recovery.

Upcycling collection containers

In terms of sustainability and circular economy, the use of networked IoT upcycling collection containers with built-in level sensors are intended to optimize processes, analyse productivity and increase efficiency. Deutsche Telekom digitization for Smart Textile Collection promotes a lower-emission textile cycle and preserves the natural resource. Deutsche Telekom is therefore committed to an innovative and environmentally friendly solution to make the textile sector more sustainable and to support the transition to a resource-saving economy.



Digital Ethics

Evaluate your business processes and the use of artificial intelligence according to ethical principles. The growing awareness among customers regarding the protection of their data and the use of artificial intelligence requires organizations to address ethical issues in the face of increasing digitization. More information on Digital Ethics

#GoodMagenta: Digital first resoponder call via app. Your rescuer in your pocket.

Desk sharing, different locations, mobile working - the end of traditional office structures makes it more difficult to locate first aiders in the event of an accident at work, forcing us to rethink our approach. 

With the GPS-based digital first responder call, you can get help as quickly as possible. People seeking help can both call first aiders and place the emergency call at the touch of a button.

In this way, vital time can be saved by activating GPS and possible additional information even with precise localization. Additional voluntary information about allergies or emergency contacts can also be stored in the app.

Digital Ethics

Our Transparency Suite saves valuable time by automatically monitoring risks in the value chain and continuously collecting the necessary data. It also creates the opportunity to provide information for customer inquiries in a legally compliant manner, even before the customer requests it. This approach makes it possible to identify root causes and link them to background information from the customer's own purchasing behavior, to select supply chains where the company has real opportunities to make a difference. Our Transparency Suite is not only a technological building block, but also a strategic approach. It forms the basis for comprehensive CSR reporting. Particularly in the light of the Supply Chain Due Diligence Act, which includes both social and environmental aspects, our suite offers an effective way of providing relevant information and demonstrating our responsibility along the entire supply chain
Transparency Suite for Supply Chain Due Dilligence Act

Parental leave via app

Parental Leave via App is an innovative solution that digitally accompanies expectant mothers and fathers on their parental leave journey. The service was designed to make your life as parental leave-takers easier, providing supportive assistance in every phase. 
From announcing the pregnancy to returning to work, you'll have a comprehensive overview of all necessary steps and the status of your submitted requests.
With just a few clicks, you can download certificates and fill out most forms digitally, significantly reducing paper consumption. Everything is conveniently and securely stored and accessible within the app. The app also offers a schedule overview with reminder functions to help you keep track of important submission deadlines, giving you more time for what truly matters.
Furthermore, the app connects you with other parental leave-takers through the Stay in ContacT network, enabling ongoing communication with the company. It not only supports you during parental leave, leading to a better work-life balance, but also simplifies your return to the workplace.
By saving 340 kg of paper and 880 kg of CO₂e per year, the Parental Leave via App can make an additional positive contribution to environmental protection.
Experience the benefits of a transparent, digital, and user-friendly service. Parental Leave via App - The smart solution for a relaxed parental leave.

We lead the way in sustainability and implement numerous measures in-house that demonstrably protect the climate and conserve resources.

T Phone 2 and T Phone 2 Pro

T Phone 2 and T Phone 2 Pro come with a significant reduction in CO₂ emissions. This is achieved through smart resource management without compromising on performance and affordability.

Smart resource management can be seen in the T Phone 2 and T Phone 2 Pro through the partial use of renewable energy in the production process. Additionally, the optimized use of semiconductors significantly reduces CO₂ emissions during manufacturing of the devices. Moreover, its packaging is characterized by above-average recyclability out of plastic-free materials and with minimized size.

The success of this smart resource management is evidenced by excellent Eco Rating scores of 88/100 (T Phone 2) and 84/100 (T Phone 2 Pro) according to the current methodology.

The T Phone 2 and T Phone 2 Pro are introduced in almost all NatCos of Deutsche Telekom, showcasing the #GreenMagenta label.

speedport-Smart-4

We have consistently planned and designed the Speedport Smart 4 to be sustainable. This protects our environment through a significantly reduced use of natural resources, savings in CO₂ emissions and avoidance of plastic waste. The housing consists of 90 percent recycled plastic and the product packaging is plastic-free and thus enables simple recycling in paper waste. Most of the paper used is recycled or from sustainable forestry (FSC-certified). In addition, the use of harmful substances (e.g. in electronic components) is limited beyond what is legally required.

1-4

Since 2020, Telekom customers throughout Germany have been surfing on the "green network". This is because we obtain 100% of our entire power requirement, also for our network, from renewable energies and thus reduce CO2 emissions. This includes, among other things, the lighting and cooling of our buildings. Since 2021, the electricity for the entire Group worldwide comes from 100% renewable energies. Media information: Telekom tightens its climate targets

IW-mit-Jay-EN

Words may not be turned into weapons. Deutsche Telekom is fighting for a network without hate, in which everyone treats each other with respect. By offering a range of services we want to raise awareness for this issue. Our goal is to encourage people to rethink their own actions on the Internet and to enable them to stand against hatred on the Internet. Because in doing so we can prevent hatred from becoming the norm. Be all #TAKEPART with us and our partners and show moral courage.

No Hate Speech

Organic-Flooring

Wineo Purline Organic Flooring is made in Germany with renewable resources and natural fillers. Our organic flooring is a high-quality polyurethane flooring solution made with finest materials: the basis is provided by ecuran, a high-performance composite material that is manufactured primarily from plant-based oils such as canola oil or castor oil and naturally-occurring mineral components such as chalk. It has received numerous certificates and prices such as Blue Angel, Greenguard and the Red Dot design award.

Greenwall

Our Greenwall is a vertical garden, fully covered with selected real plants, installed in pockets with soil on the wall. It has an automatic irrigation system, watering the plants so there is no additional water waste in the stores. As of 2019, the Green Wall is an integral part of our international shop Concept: There are more than 70 Green walls installed in various stores across Europe, and the number is continuously increasing.

It is not only the design that makes it special. The Green Wall improves the air quality of our stores: an average Greenwall (about 5 m²) emits 40 liters of oxygen per day and filters 5 kg of polluting particles per year, constantly purifying the surrounding air. It also helps to reduce the noise level and thus increases the quality of stay in our Telekom Shops.

The Green Wall is very much liked by the customers and sales personnel. (>94% customer satisfaction rate, from latest EU research) 

The info graphic illustruates the awarding process as described in the text.

Awarding process

This is how the sustainability label #GreenMagenta and #GoodMagenta are awarded.

Picture FAQ

Frequently asked questions

Answers to frequently asked questions about the sustainability labels #GreenMagenta and #GoodMagenta.

Hand with micro

Contact

In case you have a question beyond the frequently asked questions listed here, please feel free to send us a message via the "Corporate Responsibility" contact form.

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