"My first choice for connected life and work"
Deutsche Telekom has identified four strategic areas of action to help get itself in shape for the future.
The company is consistently opening up growth areas and is increasingly developing into a multiple product company. In traditional telephone business, the focus is on stabilizing fixed-network and mobile revenue and continuing with successful business models. In addition, the innovation and growth areas initiated back in 2010 are being further developed: mobile Internet, the connected home, Internet offerings, T-Systems, cloud services, and intelligent networks for energy, healthcare and automotive.
Deutsche Telekom offers a broad range of communication, entertainment and IT services from a single source both for consumers and business customers. The solid foundation for this offering is and will continue to be a state-of-the-art network infrastructure. Deutsche Telekom's objective is to be its customers' first choice for connected life and work. In order to achieve this, the company has chosen to focus on four strategic areas:
- Integrated networks for the gigabit society
We want to offer our customers the fastest and best connections at all times, without them having to worry about the technology. The goal is to provide seamless access, regardless of whether our customers are using smartphones, laptops, tablets or other devices.
- More innovation by cooperation
We want to increasingly implement new ideas and developments on the basis of partnerships: In addition to in-house developments such as Entertain, the Media Center and PagePlace, we intend to establish partnerships and joint ventures to produce new services and offerings. We will make greater use of our venture capital company T-Venture in future in order to play a greater role in innovation. In addition, our new "incubator" for start-ups allows us to support innovative business ideas from the earliest stages of their development.
- Secure cloud solutions
Cloud services, tailored to customer requirements, are becoming increasingly significant and represent a promising market. Based on T-Systems' experience as a pioneer in business customer offerings, we now provide cloud solutions for all groups of customers, whether consumers or business customers - in short, the "cloud for all."
- Customer delight drives our action
We are pursuing the ambitious goal of delighting our customers, with our service and network quality, of course, but also with reliable, user-friendly and fairly-priced products and services. To do so, we are adopting new approaches to service as well. Our "Telekom helps" service channels on Facebook and Twitter are already very successful.