Telekom Electronic Beats is Deutsche Telekom's award-winning international music marketing program. Founded in 2000, the Europe-wide initiative addresses not only music topics but also lifestyle such as design, art and fashion as well as new, innovative technologies. The focus is on digital activities and live events in all Telekom markets. With world-famous artists and bands such as Gorillaz, Grace Jones, Roisín Murphy, London Grammar and New Order, as well as up-and-coming talents such as Perel, Fjaak and many more, the great diversity of the program caused a sensation.
The online magazine at www.electronicbeats.net offers up-to-date journalism and, since 2018, a podcast on the subject concerning nightlife. Immediately after its launch, this podcast was able to position itself at the top of the Apple Charts. Electronic Beats TV is one of the most renowned and oldest video magazines for electronic music. Launched as Slices DVD Magazine, the format has been since 2015 at home on YouTube with weekly documentaries, artist features, concert recordings and tech talks. The Electronic Beats magazine in its once printed form and the then Slices DVD series are still popular collector's items in pop cultural archives.
Among fans and experts alike, Telekom Electronic Beats has established itself as a fixed source and exchange platform – whether in clubs or at concerts, mobile via smartphones or at home.