Our employees can propose Telekom products, services, or initiatives to be labeled with #GreenMagenta or #GoodMagenta. Proposals must be justified in detail based on a set of criteria and the sustainable benefits must be documented in writing.
The criteria to be considered consist of an impact analysis, the contribution to achieving the Sustainable Development Goals (SDGs) and possible exclusion criteria.
The impact analysis, which was developed in cooperation with external experts and Detecon, serves to quantitatively record the positive contributions of the offer and thus make them measurable. For this purpose, the offer is compared with an initial situation (baseline) and the effect of the offer is calculated.
- For #GreenMagenta, particular attention is paid to the change in energy or material consumption and the promotion of circular economy, as well as the reduction of CO2 emissions. Many of our products are already packaged plastic-free and enable our customers to improve their environmental footprint.
- For #GoodMagenta we examine the extent to which the offer promotes, for example, the use of information and communication technologies (ICT) and campaigns against discrimination and for social and intercultural interaction.
All applications are also recorded to what extent they support the achievement of the Sustainable Development Goals (SDGs), because only products and services with a special ecological or social added value may be awarded the #Green- or #GoodMagenta label.
Experts, including those from the Group Corporate Responsibility department, examine the proposal and, if necessary, add further reasons for or against labelling.
Committee meeting and decision
The decision on labeling is done by a committee made up of experts from various departments at Deutsche Telekom. The members of the committee were selected for their specific skills and expertise. This ensures an application and the offer to be marked is checked and evaluated from different perspectives for its sustainability.
Launch
After the label has been awarded, an individual slogan is developed that emphasizes the sustainability benefits and communicates them to the customer in an understandable way. For example, the packaging of the Speedport Smart 4 is plastic-free and thus enables easy and sortable recycling in the paper waste. You can find more offers under Environment and Digital Participation.
Review
Since our products and initiatives are constantly being further developed, we check the sustainability of the labeled offers at regular intervals. This way, we want to guarantee that the label always corresponds to the current specifications and standards.
Our employees can propose Telekom products, services, or initiatives to be labeled with #GreenMagenta or #GoodMagenta. Proposals must be justified in detail based on a set of criteria and the sustainable benefits must be documented in writing.
The criteria to be considered consist of an impact analysis, the contribution to achieving the Sustainable Development Goals (SDGs) and possible exclusion criteria.
The impact analysis, which was developed in cooperation with external experts and Detecon, serves to quantitatively record the positive contributions of the offer and thus make them measurable. For this purpose, the offer is compared with an initial situation (baseline) and the effect of the offer is calculated.
- For #GreenMagenta, particular attention is paid to the change in energy or material consumption and the promotion of circular economy, as well as the reduction of CO2 emissions. Many of our products are already packaged plastic-free and enable our customers to improve their environmental footprint.
- For #GoodMagenta we examine the extent to which the offer promotes, for example, the use of information and communication technologies (ICT) and campaigns against discrimination and for social and intercultural interaction.
All applications are also recorded to what extent they support the achievement of the Sustainable Development Goals (SDGs), because only products and services with a special ecological or social added value may be awarded the #Green- or #GoodMagenta label.
Experts, including those from the Group Corporate Responsibility department, examine the proposal and, if necessary, add further reasons for or against labelling.
The decision on labeling is done by a committee made up of experts from various departments at Deutsche Telekom. The members of the committee were selected for their specific skills and expertise. This ensures an application and the offer to be marked is checked and evaluated from different perspectives for its sustainability.
After the label has been awarded, an individual slogan is developed that emphasizes the sustainability benefits and communicates them to the customer in an understandable way. For example, the packaging of the Speedport Smart 4 is plastic-free and thus enables easy and sortable recycling in the paper waste. You can find more offers under Environment and Digital Participation.
