Lisa Machnig

Lisa Machnig


Lisa writes about innovation topics, as well as network-oriented solutions for business customers.

Articles by Lisa Machnig

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Deutsche Telekom is bringing a festival feel to IFA under the motto #TAKEPART

The focus is on the Telekom's promise of participation. In Hall 21a, Telekom will be bringing 5G applications and the Magenta world of products and services to life.

MagentaEINS - Family Card


Family Card, now with savings for MagentaEins customers

Emotional message: "Those who give their best, deserve the best". TV campaign shows all that people will do for the love of their family. Online, Telekom uses hyperlocal targeting and drive-to-store measures for the first time.

Digital shopping cart


Wirecard and T-Systems offer innovative concept for connected shopping

Wirecard and T-Systems are working with retailers on the digital supermarket: The concept is designed to let consumers draw up their shopping list using an app, for example, at home.

Challenge fleet-management: Internet oft things helps Logistic companies.


Digital fleet management saves time and money

Fleet managers have to battle on many fronts. Now, digital solutions enable them to organize their work much more efficiently than with a time-consuming spreadsheet.

Telekom Fashion Fusion & Lufthansa


Deutsche Telekom and Lufthansa are making flying smarter

The future of flying starts now: over a period of several months, the finalists of the "Telekom Fashion Fusion & Lufthansa FlyingLab" fashion and technology competition worked at Fab Lab Berlin on intelligent solutions for the flight experience of tomorrow.