- More than 200 YouTube stars and over 15,000 Fans visit biggest YouTube Convention in Cologne
- Live show and exclusive content streamed in HD by Telekom
- Premier: the search for a viral music sensation
For the duration of two days Cologne is set to become the capital of YouTube stars and Deutsche Telekom will be right in the middle of it: At the VideoDays on August 19 and 20 thousands of fans will celebrate Europe’s biggest community meeting at Lanxess Arena in Cologne. Deutsche Telekom will broadcast the complete show as well as exclusive backstage content via HD live stream. Highlights of the show include performances of ApeCrime, Die Lochis, Mike Singer and Lisa & Lena.
With the HD live stream and their social media channels Deutsche Telekom can provide an exclusive and exciting look behind the scenes of this huge event. "We connect the stars of the VideoDays with their fans in the best network", explains Michael Schuld, Head of Communication and Distribution Marketing Telekom Deutschland. "On site as well as from home via HD live stream and with the innovative Twitter tool Halo." Twitter Halo makes it possible to share 360-degree videos in real time on Twitter - an innovation that will be put to use for the first time in the German speaking countries by Telekom at the VideoDays.
For thousands of adolescents between the ages of 12 and 18 the VideoDays mark one of the most important dates of the calendar. Each and every year the performances by the stars on "ShowDay" and the possibility to catch a selfie with the YouTube idols on "CommunityDay" fill Germany’s biggest event venue.
Highly demanded meet & greets with popular YouTube artists "Die Lochis" will be raffled over the channels of the Telekom and its media partners.
The VideoVisionSongContest in search of the next viral music sensation
For the first time in the history of the VideoDays ten up-and-coming music talents will get the opportunity to show their skills on a big stage within the VideoVisionSongContest (#ViViSoCo). With this Competition the VideoDays, RTL II You and Deutsche Telekom are looking to promote viral YouTube newcomers. With immediate effect artists can apply and fans can vote at vivisoco.de. At the venue the community will select their favourites via app voting. Fans, who can’t be there, will be able to follow the ViViSoCo via HD live stream of Deutsche Telekom and through a rebroadcast on RTL ll on August 20 at 07.05 am.
Die Lochis play "Sea Hero Quest"
At the VideoDays and the simultaneously staged gamescom the young target group will be familiarised with the game "Sea Hero Quest" with additional support by "Die Lochis". Deutsche Telekom has developed the game for smartphones and tablets together with partners from science and the gaming industry as a part of their initiative "#gameforgood”. The data, anonymously gained while playing the game, provides important information for dementia research. Within a few weeks approximately two million people have already downloaded the App.
About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with more than 156 million mobile customers, 29 million fixed-network lines and around 18 million broadband lines (as of December 31, 2015). The Group provides fixed-network/broadband, mobile communications, Internet and Internet-based TV products and services for consumers, and ICT solutions for businesses and corporate customers. Deutsche Telekom has a presence in more than 50 countries and employs about 225,200 people worldwide. The Group generated revenues of 69.2 billion euros in the 2015 financial year – roughly 64 percent of it outside Germany.