- Beyoncé, Metallica, Ed Sheeran and many more are now featured in Telekom's line-up
- Telekom and Stingray launch a partnership
- Customer advantage with MagentaMusik Prio Tickets for top-class concerts
Beyoncé, Metallica, Ed Sheeran and many more – Deutsche Telekom is now presenting free concerts featuring the biggest international music artists. And, in the process, it is making the MagentaMusik 360 music and entertainment service even more attractive. To this end, Telekom has entered into a cooperation arrangement with Stingray. Under the agreement, the Montreal-based leading music, media, and technology company will make attractive content from "Stingray Qello" available for MagentaMusik 360.
Telekom is showing these and other music content on MagentaTV. Telekom's television service enables customers to find the content via the "Music" menu item and in the media library. Or they can call up the MagentaMusik 360 app or the associated website. The app is available for Android and iOS users for free. In this case, fans can see their favorite artists always and everywhere.
Regarding to its platform and content strategy, Telekom is taking MagentaMusik 360 to the next level. Michael Schuld, Head of Communications and Sales Marketing at Telekom Deutschland, explains: “Our customers will love the new content, which comes on top of an already attractive range of offerings. With us they can watch live concerts of the top stars on TV, on laptop or smartphone. MagentaMusik 360 is well on the way to become the leading offering for live concert experiences in Germany in Telekom's best network."
The President, Co-founder and CEO of Stingray, Eric Boyko underlines the importance of the cooperation: “Today marks the beginning of a fruitful strategic content partnership. We are delighted to put the Stingray Qello experience directly in the hands of German music fans and thus pursue the exponential growth of our On-Demand subscriber base.”
Starting right away, Telekom will present concerts of AC/DC, Adele, Beyoncé, Coldplay, Madonna, Ed Sheeran, The Rolling Stones, Justin Timberlake and many other artists. On a regular basis, additional video recordings, taken from a catalog of some 100 concert listings, will be added.
MagentaMusik 360 – sold out is so yesterday
With MagentaMusik 360, Deutsche Telekom is building on its role as a leading provider of entertainment in its best network. The Company presents concerts and festivals live, in state-of-the-art 360° VR technology. Fans can be #TAKEPART and get a wide range of live streams and other content free of charge. As a special service, Telekom also offers MagentaMusik Prio Tickets. Concerts by well-known artists are often sold out quickly. Customers receive an exclusive 48-hours window to buy tickets for numerous events before they go on general release.
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