Deutsche Telekom brings its brand claim "Life is for sharing" to life with its extraordinary promotional actions involving such top stars as Ed Sheeran, Depeche Mode, Linkin Park and Robbie Williams.
Sponsoring music is a long-standing tradition at Deutsche Telekom and forms an important element in the company's brand communication activities. As an international communications company, Deutsche Telekom is keen to encourage lively cultural exchanges and to spark debate, while ensuring that music is made accessible to a widest possible audience.
Life is for sharing
Deutsche Telekom has been active as a sponsor of both national and international music stars. The company's partnerships with such international greats as Ed Sheeran, Depeche Mode, Linkin Park, Katy Perry, the Foo Fighters and the Pet Shop Boys underlines this commitment. The brand claim "Life is for sharing" provides the central point of all the Group's commitments. Deutsche Telekom is all about making live experiences available to people in such a way that they can share them with others. In its efforts, the telecommunications group employs innovative technologies, products and services to bring stars and their music closer to the fans, and to live unforgettable moments together with them.
Competition for free tickets
The Telekom Street Gigs kicked off a separate series of events. Living up to its motto "The best in live music, but not as you would expect," home-grown and international acts have entertained audiences totaling about 65,000 since 2007. Ed Sheeran, Linkin Park, Snowpatrol, Razorlight, Billy Talent and Die Fantastischen Vier – the Telekom Street Gigs have made it all possible and demonstrated that its musical sensibility has remained extremely close of the pulse of the times. Another special attraction is the tickets that can be won exclusively by the Street Gigs Community at www.telekom-streetgigs.de. Aside from the regular street gigs, there will be ticket specials available for such big names as Depeche Mode, Muse, Biffy Clyro, Silbermond and many more.