“Nowadays, many things can be digitalized – and are being digitalized. New Work influences how we collaborate as colleagues. It is based on an idea of humanity that is characterized by trust and responsibility. We want to create a working environment in which employees can thrive – for the benefit of our company. That’s our ambition. Because everything starts with the employees. It’s the only way for New Work to succeed.” Birgit Bohle, Board member for Human Resources and Legal Affairs, Labor Director
At Deutsche Telekom, we consider digital responsibility to be the conscious decision to pursue ethically sustainable and responsible actions within the digital transformation. Why does this topic drive us?
Quite simple: It is part of our DNA – an expression of our culture and the values we embrace. Taking responsibility is part of our corporate identity. In addition to ecological and social responsibility, we are concerned about digital responsibility – our corporate digital responsibility (CDR) – because digitalization is our core business. We are one of the leading telecommunication companies worldwide. Our task is to connect people and enable participation. And we have a clear goal: we won’t stop until everyone is connected. That means we have given ourselves a target that combines two things: commercial success, since it is the prerequisite for everything we do, and the responsibility for society we assume in the process. We are committed to creating a liberal, inclusive society – analog and digital - to more climate protection, and to sustainable business practices.
We have embedded “acting responsibly” in our Group strategy. In doing so, we are emphasizing the importance of this topic and its implications for our actions. It sets out that the social and ecological consequences of all business decisions are to be considered from the outset.