What happened previously
In the early 1990s, Deutsche Telekom was part of a highly dynamic market. The mobile communications sector was growing at a breathtaking pace, on the basis of GSM, the first European mobile communications standard. As of 1992, the growth was fueled by competition between the two providers Deutsche Telekom and Mannesmann Mobilfunk (now Vodafone). Then, in the mid-1990s, internet technologies and internet-based applications began their triumphant advance. At the same time, competition in the liberalized telecommunications market was becoming ever sharper, and presenting all competitors with enormous challenges. Deutsche Telekom, the sector's market and technology leader, began systematically orienting its business strategies and processes to the requirements created by domestic – and, increasingly, international – competition.