Business model Digitization: Companies looking to the future

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Who still sees “Otto” as a synonym for "catalog" has missed a lot: The Group has successfully managed the leap from traditional mail order company to the world's largest online retailer after Amazon. Recently they made more than half of its worldwide turnover the Internet - 30 percent even on mobile devices.

How did it happen and if drones are the future of delivery, reported Dr. Michael Otto, Chairman of the Otto Group, in a video interview.

We also introduce more winners digitization such as Cewe, Zeiss, the Carlsen publishing house or Adidas.

Young woman meets Robot

Digital responsibility

Experts discuss about chances and risks of digitization.