Regularly, there are requests for journalistic articles and scientific papers about the Telekom Ambassadors. We have summarized the most important questions and answers in this article.
What are Telekom Ambassadors?
Telekom Ambassadors are a self-organised corporate influencer network made up of employees of Deutsche Telekom. They give the company a personal face, share pride in their work (Werkstolz), and inspire customers as well as colleagues.
Since when have Telekom Ambassadors existed?
The initiative has existed since 2015 and has evolved from a grassroots movement into an internationally active community.
Who can become a Telekom Ambassador?
In principle, any employee of Deutsche Telekom can become a Telekom Ambassador. Prerequisites are self-motivation, voluntary engagement, and participation in the onboarding and mentoring process.
How does one become a Telekom Ambassador?
Interested employees take part in an onboarding session, find a mentor, introduce themselves on social media, and complete a six-month entry phase as an Ambassador Trainee.
Where are Telekom Ambassadors active?
Telekom Ambassadors are active across the group – nationally and internationally – on internal platforms, social media, at events, and in direct interaction with customers and colleagues.
How do Telekom Ambassadors work?
Engagement is voluntary and self-organised. In some business units, part of the working time (e.g. 80/20 models) can be used for ambassador activities.
Are there guidelines for social media activities?
Yes. The basis consists of social media principles, learning offers (LEX sessions), and mentoring. The focus is on respectful communication, competence, and responsibility.
What do Telekom Ambassadors earn?
There is no monetary compensation. Motivation arises from community, visibility, learning opportunities, and personal impact.
How does the community connect?
Via the social intranet, chat channels on various platforms, newsletters, LinkedIn, and regular virtual and in-person meetings.
What is the Telekom Ambassadors core team?
A core team of around 10 people coordinates organisation, strategy, tools, content, and the further development of the community.
Why does management support the initiative?
Because it promotes authentic communication, empowers employees, and has a positive impact on the brand, culture, and employer branding.
What role does Werkstolz play?
Werkstolz is a bottom-up hashtag and an expression of identification, appreciation, and pride in one’s own work.
Why are Telekom Ambassadors so valuable for the company?
People follow people. The ambassadors’ authentic networks strengthen trust, reach, credibility, and innovative power.
Are there Telekom Ambassadors abroad?
Yes. The community is internationally active, including in Europe and the United States, and continues to grow.
What gadgets are available for Telekom Ambassadors?
For example ambassador pins, T-shirts, caps, and other #LoveMagenta gadgets – partly official, partly created creatively within the community.
