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Deutsche Telekom wins Bundesliga broadcasting rights

  • Deutsche Telekom wins contract for broadcasting rights of Bundesliga soccer matches for next four seasons
  • T-Home continues to present all 612 matches of the 1st and 2nd Bundesliga live via Entertain
  • T-Mobile also delivers the Bundesliga live to your cell phone, as before

Deutsche Telekom continues to offer its customers live transmission of all Bundesliga soccer matches in the future. The Deutsche Fußball Liga GmbH (German national soccer league) today gave the Bonn-based telecommunications company the exclusive audio-visual broadcasting rights for IP-TV beginning with the 2009/2010 season. Consequently, T-Home customers will continue to be able to watch the 612 soccer matches of the 1st and 2nd Bundesliga live via Entertain over the next four seasons. In addition, Deutsche Telekom was granted exclusive mobile broadcasting rights and will thus continue to broadcast Bundesliga soccer matches live to cell phones.

"The German Bundesliga is one of the most professional soccer leagues in the world and is highly attractive to the media. Entertain customers will not need to miss a single goal in the future," explains Christian P. Illek, T-Home Board of Management for Marketing. "With the combination of attractive contents and a powerful package with television via DSL, telephone line and ultra-fast DSL connection with all flat rates, we offer our customers real added value – and all of this from one single source in top quality at an attractive price."

Entertain is already offering the matches of the 1st and 2nd Bundesliga to all Bundesliga subscribers live as well as through time-shifted transmission. Subscribers can also call up all goals, top match scenes or controversial referee decisions at the press of a button. An interactive results table gives the user a quick overview of the current matches and allows him direct access to all the live games. The Entertain-TV ticker shows the best scenes of all the current matches. One click is all it takes for users to watch the corresponding match scenes.

Entertain represents television of the future. In the Entertain world, viewers watch what they want, when they want. For example, innovative functions enable viewers to watch time-shift television and record their favorite programs on the integrated digital hard drive recorder at the push of a button. A total of 150 TV channels and an online video shop with more than 2,600 movies on demand are available to viewers. Moreover, the offer includes a TV archive with exciting series, documentaries and additional TV formats.

Entertain complete packages bundle three great offers into one: a high-speed Internet access with up to 50 Mbit/s, a telephone flat rate to the German fixed network and a new, interactive television experience – all through one single network and from a single source. By the middle of this year, a quarter of a million customers had already signed up for one of the Entertain packages with high-speed Internet access. This number is expected to rise to 500,000 customers by the end of 2008.

A wide range of services offered and competitive prices make the Entertain packages very attractive. You can enjoy multimedia TV via DSL (IPTV) from as little as EUR 49.95. This equals an extra charge of only 10 euros per month or not even 33 euro cents a day compared with the telephone and Internet flat rate without television. Deutsche Telekom offers "Bundesliga auf PREMIERE powered by T-Home" for EUR 9.99 to all Entertain customers.

T-Mobile customers will also be able to continue to watch all 1st and 2nd Bundesliga matches live via MobileTV. With the Bundesliga package, fans don’t need to miss any crucial match scenes when on the go. In addition to live transmission, the conference channel offers the exciting option of switching between matches that take place at the same time. MobileTV is available for most of the UMTS cell phones offered by T-Mobile. The Bundesliga package is available at a daily usage price of two euros or at a monthly rate of five euros. Subscribers incur no extra charges, in addition to their subscription fees, for data transmission.

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