T-Mobile - a strong brand in Europe
T-Mobile expands its international brand footprint as it launches today in three additional European markets - almost 40 million customers in four European markets will use T-Mobile services - T-Mobile leverages its "Get more" philosophy on T-Mobile Day Four countries, one brand - T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, today expanded the T-Mobile brand footprint beyond Germany to include three new European markets. Some almost 40 million customers of T-Mobile's subsidiaries in the U.K., Austria, the Czech Republic and Germany will now receive an array of innovative products and services under the T-Mobile brand such as seamless GSM-based transatlantic roaming, flat-rate international calling plans and access to a wide array of GSM handsets and voice-enabled PDAs.
With three simultaneous press conferences in London, Vienna and Prague T-Mobile International introduces the T-Mobile brand in these countries, joining T-Mobile Germany which migrated to the new brand already at the beginning of the year.
"Deutsche Telekom's international expansion is clearly 'powered by T-Mobile'", said Dr. Ron Sommer, CEO of Deutsche Telekom AG. "In the long run, only a top group of mobile communication companies will establish their brand as a synonym for innovation and customer service. T-Mobile belongs to that group, delivering on its consumer promise 'Get More from T-Mobile !'."
Ron Sommer addressed via videolink from London the guests at the other two locations. There members of the managing board of Deutsche Telekom, T-Mobile International and the local CEOs introduced the brand transition.
"T-Mobile still is the only mobile communication company providing seamless transatlantic service to its customers", said Kai-Uwe Ricke, CEO of T-Mobile International and Member of the Management board of Deutsche Telekom. "On basis of the most successful international standard GSM the subsidiaries and affiliates of T-Mobile International alone have licenses to cover a population of almost 600 million, roughly a tenth of the world's population."
As part of the "Get More" philosophy, T-Mobile will strengthen its commitment to quality and a superior range of voice and data products and services. The T-Mobile brand stands for "Get more" - more features, more value, more service. And it will internationally create an important orientation through consistent quality.
On the occasion of the introduction of the new brand T-Mobile UK introduced two new service offerings: "Daytime" and "Free Time 750". "Daytime" is designed for SME customers with free daytime calls every weekday to local and national landlines and to other T-Mobile customers in the UK. "Free Time 750" includes 750 free minutes of off-peak calls to local and national landlines and other T-Mobile (UK) customers in the UK. This offer targets customers who typically phone during the evening and on weekends.
T-Mobile Austria cuts the WorldClass flatrate for roaming in half for its customers until April 2003.
Also T-Mobile Austria and T-Mobile Germany today introduced pay-per-event services for selected content of the T-Mobile online portal. A new micro billing platform allows "single usage" downloads, such as ringtones, logos or greetings, to be billed directly to customers- monthly T-Mobile bills or to be deducted from customers- prepaid accounts.
Following the press conferences the first T-Mobile branded flagship stores in the three capitals were officially opened to the public.
T-Mobile will continue this brand expansion through the course of this year as it takes the brand transatlantic and into other European countries.
About T-Mobile : T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve more than 67 million mobile customers in 19 countries worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard.