Deutsche Telekom and SugarCRM Announce Partnership to Deliver Advanced CRM and Cloud Services for the Enterprise

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  • Telekom’s systems solution unit to resell Sugar as hosted cloud service
  • T-Systems will operate the CRM solution in German data center

Deutsche Telekom and SugarCRM, a leading specialist for customer relationship management, today announced a global reseller alliance. Telekom’s systems solutions unit T-Systems will deploy Sugar from its secure data centers in Germany and resell the cloud-based CRM solution and services to enterprise customers.

The CRM solution helps companies establish and maintain relationships with customers. SugarCRM captures all relevant customer data via standard interfaces to other company IT services such as merchandise management systems, ERP software and shop systems. This gives them a holistic view of their customer base and, at the same time, enables a direct customer approach. T-Systems offers the CRM services from a highly secure private cloud complying with Germany's stringent privacy regulations. What's more, the partner agreement gives business customers full flexibility. If required, T Systems will implement and operate the SugarCRM solution on the customer's premises.

"SugarCRM’s partnership with T-Systems addresses a genuine demand to offer a highly flexible, enterprise-class CRM platform that can be rapidly deployed," said Clint Oram, co-founder and CTO at SugarCRM. "Companies around the globe want a robust enterprise solution that is easily customizable to align with their unique and scalable business needs. The combination of T-Systems’ secure data centers and renowned consulting expertise, coupled with SugarCRM’s industry-leading CRM that uniquely focuses on the individual customer, is a winning formula for businesses."

Focus on Germany, Switzerland, Austria T-Systems is assuming responsibility for marketing, operation and consulting for the joint service. The Telekom subsidiary guarantees enhanced IT security standards as well as reliable application functioning and accessibility. In addition, it cooperates in individual cases with integration partners to advise customers on issues such as system design and implementation. "With SugarCRM we are adding another intuitive SaaS service to our portfolio. And we offer all this to our customers from a single source: We advise, sell and operate the CRM solution reliably from the secure German cloud," explains Frank Siemon, responsible for cloud partnerships with ISVs (independent software vendors).

SugarCRM is available from T-Systems all around the world but the initial sales focus will be placed on Germany, Austria and Switzerland. More information about the partner project will be available at CRM-Expo in Stuttgart from October 8 - 10, hall 4, booth E 71.

Deutsche Telekom considers the European business customer segment a strategic growth area. Together with its corporate customer arm T-Systems, Deutsche Telekom offers small, medium-sized and multinational companies ICT solutions for an increasingly complex digital world. In addition to services from the cloud, the range of services is centered around security solutions, complementary mobile communications and fixed network products, and solutions for virtual collaboration and IT platforms, all of which forms the basis for our customers' digital business models.

About Deutsche Telekom Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 142 million mobile customers, 31 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2013). The Group provides fixed network, mobile communications, Internet and IPTV products and services for consumers and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has approximately 229,000 employees worldwide. The Group generated revenues of EUR 60,1 billion in the 2013 financial year – more than half of it outside Germany.

About T-Systems Drawing on a global infrastructure of data centers and networks, T-Systems operates information and communication technology (ICT) systems for multinational corporations and public sector institutions. T-Systems provides integrated solutions for the networked future of business and society. Some 50,000 employees at T-Systems combine industry expertise and ICT innovations to add significant value to the digitization strategies and core business of customers all over the world. T-Systems generated revenue of around EUR 9,5 billion in the 2013 financial year.

About SugarCRM SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the "i" in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more, visit SugarCRM or follow @SugarCRM.