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Your Tasks

We have an exciting new role at Deutsche Telekom - As “Product Head of the Engagement Program”, you will help to successfully launch, roll-out and further enhance our newly established Customer Engagement Program across DT-Europe’s international markets.

  • In your role you will work closely with the commercial teams of our European subsidiaries (NatCos) as well with cross-functional teams at the group level e.g. design, IT development, finance, brand, partnerships, sponsorship and communication teams.
  • You will evaluate customer usage and behavior as well as consumer, competitive and macroeconomic trends to come up with Customer journeys as well as engagement and gamification concepts to be developed and implemented in association with stakeholders in design, development, partnerships and Natco commercial teams.
  • You will be responsible for ensuring the impact of engagement program and various initiatives on key KPIs.
  • You will drive frequent enhancements to the program: conception and execution of new propositions, benefits, features to evolve the program based on consumer behavior and trends.
  • You will define in coordination partnerships and Go-to Market, propositions for partners to engage with our customers through the program in terms of sponsorships, gamification and placement.
  • You will manage strategic partnerships and create unique opportunities for partners and members to engage through Magenta Moments
  • You will be responsible for creating strategies, proposition and implementation towards opening new revenue streams for Magenta Moments- Transaction and Advertisement.

Your Profile

You have a degree in business administration (with Marketing focus) or a comparable qualification with 7+ years’ experience in digital engagement/ loyalty management/ product management/ digital advertising preferably on products & services with multi country presence. Whereby you have worked hands-on in either introducing or managing such product or service.

A “customer obsessed”, “digital first” and “getting things done” mindset is a must and knowledge of DT Europe markets would be preferred. Furthermore, you bring the following knowledge and skills:

  • Being excellent in managing projects involving multiple teams across geographies
  • Strong analytical mind and have a flair for technology
  • Advanced knowledge of MS Office
  • Excellent presentation and communication skills in English – German is not a must

What we offer

  • Part-time possible

    With us there are not only full-time jobs - we also offer this position on a part-time basis.

  • Home office/mobile working possible

    Whether in the office or from any other location - mobile working is no problem for us. Working from home is part of our professional everyday life and is supported by digital platforms.

  • Canteen on-site

    Healthy eating in the company of colleagues - our on-site canteen makes it possible. Here you can choose from a large selection of hot and cold dishes in comfort and only a few minutes away from your office.

  • Flexible working hours

    Room for professional and private challenges - with our flexible working time models, we offer the opportunity to work self-determined. Exactly as it suits life and your current situation.

  • Pension scheme

    Well positioned for the future - we offer a company pension scheme and pay regular contributions into a personal pension account depending on the age and income of our employees.

About us

About us

We feel as much at home in Bonn as we do in the 50 other countries around the globe where we provide our services. As one of the leading telecommunications providers in Europe, we also have a footprint in the markets in Asia and the United States. We're on our way to become one of the industry's top service companies and want you to help us to get there.


Hervé Serrette

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