Brands are distinctive and unmistakable. So are you. After all, you have your own personality and individual skill set. Make sure that other people recognize these qualities. Active personal branding on social networks can help boost your career.
The purpose of personal branding on Xing, LinkedIn, Twitter et al. is to publicize your personality and expertise. Show everyone what you can do! Raise your profile as an expert on certain topics, or as a specialist for a particular role. Unfortunately, personal branding does not happen by itself; if you want to build a good reputation on the Net, you need to work for it. It’s not a question of window dressing. If you want to network and encourage other people to follow you, you must offer good content. This is the only way to refine your profile and transform yourself and your interests into a “brand product”. Only then will your dedication pay off.
Five personal branding tips
Before making a start in the various channels, you need to ask yourself the following questions:
Who am I? What do I have to offer? What do I want to achieve with personal branding, and who is my target audience?
There are bound to be some social network forums or groups on your particular topic. Get involved in them. Pass information on. Comment on the relevant blogs. Draw your readers’ attention to interesting websites. Share your knowledge. Take every opportunity to network. But remember to cultivate the contacts you have made.