Awards for Communication Excellence

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Deutsche Telekom received three prizes for communication in one fell swoop at the Econ Awards. The 2014 Annual Report was given gold, while the highest accolade went to the Corporate Responsibility Report (online) and the social media activities of the Electronic Beats multimedia platform. Both of these received a platinum Econ Award.

Following a painstaking assessment process, the jurors selected 111 nominees for the shortlist, from a total of 300 entrants. The prizewinners were announced on October 22, in Berlin. Each year, the platinum, gold, silver and bronze awards, and a Special Award, are given to companies for outstanding achievements in corporate communications during the year leading up to the awards. A total of 26 prizewinners were named. The Econ Awards have been bestowed annually by the Econ publishing house and the Handelsblatt publishing group since 2007. Entries are assigned to one of eleven different categories.

Gold for the Annual Report
Deutsche Telekom received the gold award for our 2014 Annual Report, Architecture of the Digital Future. The jury highlighted the attractive content and presentation of the report. "The Annual Report conveys the notion of innovation from the very first glance, making it a perfect fit with Deutsche Telekom's corporate identity," was the jury's verdict. The Management Report and the Consolidated Financial Statements also made a very good impression on the jury: "The reports are extremely successful. The strategy section is unusually strong, while the target/actual comparison, which takes both financial and non-financial performance indicators into account, is particularly striking."

The Corporate Responsibility Report defends its platinum title
Entries in the Sustainability/Corporate Responsibility Report category were also assessed based on an extensive, comprehensive list of criteria, with a particular focus on corporate responsibility strategy and the presentation of the areas of responsibility. The reports submitted also had to convince the jury of the credibility of the implementation of sustainability topics, and to win them over with the report design.

Achieving the platinum Econ Award meant a repeat of last year's highest accolade for Deutsche Telekom, an achievement no other company can currently match. The jury's verdict was clear: "Deutsche Telekom's outstanding 2014 Corporate Responsibility Report sets new standards, and not only in the areas of completeness and attention to detail. The report's design, structure and clarity are impressive throughout. Anyone who wants to know what perfect reporting looks like should take this report as their benchmark. The incredibly comprehensive breadth of topics covered attests to the importance given to corporate responsibility by Deutsche Telekom. And it is exemplary in the way it addresses critical issues for the company."

Platinum for Electronic Beats
Deutsche Telekom received the highest award in the Social Media category for its Electronic Beats multimedia platform. The jury was enthusiastic: "This network platform, which is well respected among those in the know, perfectly reflects trends in electronic music and has made itself an essential port of call for anyone looking for an overview of the electronic music scene. The sustainable, lasting nature of the site, which has evolved ceaselessly over the years, is truly unique."