The 53rd Street Gig was very special. For the first time, Deutsche Telekom delighted nearly a million onlookers during Cologne's Shrove Monday parade with a rolling music float.
The band "Kasalla" played nearly four hours of uninterrupted music on the truck. That evening, the international stars "OneRepublic" gave an exclusive concert at Cologne's Carnival Museum. The concert was recorded as a 360-degree video – a premiere of this technology.