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Corporate Responsibility

Media skills

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We work to teach people how to use new technologies competently and safely.

Digitization is changing how we communicate, how we stay informed and how we learn. This gives us so many new ways to participate in society. However, there are certain skills people need to know if they are going to take advantage of these opportunities. It's one thing to know how to use a smartphone, but it's also important to be aware of the risks associated with digital communication. Through diverse projects and initiatives in Germany and Europe, Deutsche Telekom promotes media literacy among children, young people, and adults of all ages.

Media skills for young and old

What apps are ok for my child to use? How much do my students know about using modern media safely? Deutsche Telekom provides answers to questions like these through its Teachtoday initiative and on the website under the same name. Teachers and parents will find a variety of materials on the website, from app advice and a cell-phone special to a media skills test.  But children are not the only ones who need help finding their way through the digital world. Deutsche Telekom employees provide regular training on how to use cell phones and the Internet, e.g., for the mentally disabled residents of the Lebenshilfe facilities. At an international level, Deutsche Telekom's national companies participate in numerous projects to teach people in rural regions, seniors and people with disabilities how to use the Internet and smartphones.

Data privacy is another focal point of our efforts to promote media literacy. Our German-language online advice portal,, offers practical advice on using digital media safely, as does our "We care" app magazine.

Internet access for every student – the Telekom@School initiative

In today's society, Internet access is a prerequisite for equal education opportunities. Because of this, we offer a free broadband connection to all general education schools throughout Germany through our Telekom@School infrastructure project.

Deutsche Telekom Stiftung foundation

As one of Germany's largest educational foundations, Deutsche Telekom Stiftung is dedicated to improving education in the subjects of science, technology, engineering and mathematics (STEM) and in the field of digital learning. The foundation's activities range from establishing school competitions and providing innovative teaching materials to cooperation at a political and community level.

Projects of Deutschen Telekom AG

Teachtoday - Rethinking learning
With the Teachtoday initiative, Deutsche Telekom is promoting media education among children and young people with a wide range of campaigns. Teachtoday shows teachers, educators, parents and students various approaches to skill-based learning with digital media, and provides tips and resources for the responsible, safe usage of new information and communications technologies. The initiative website: provides materials and practical teaching formats, which make the future of learning tangible today in tune with current media education developments.

"Medien, aber sicher" course
The "Medien, aber sicher!” course is a special offering from the Teachtoday initiative. The aim is to promote responsible, safe media usage by children aged between nine and eleven. Interested schools can sign up at and book the course free of charge for their school. The course is based on a 'jump'n run' computer game and provides a clever combination of movement and content. This format is ideal for motivating this age group in particular, while at the same time supporting learning processes. The participants not only need knowledge but also quick reactions and dexterity if they are to complete the individual stages with movement and activity.

"Medien, aber sicher!" competition
The Germany-wide school competition "Medien, aber sicher!” was held in 2014. In cooperation with the Frankfurter Allgemeine Zeitung (FAZ), Deutsche Telekom looked for projects which would make young people lastingly aware of the opportunities and threats of digital media. The competition winners were invited to the Cyber Security Summit in Bonn and were given the opportunity to demonstrate their media competency in the newly designed course.

Cyber Security Summit for Kids
In November 2014, the first Cyber Security Summit for Kids was held at Deutsche Telekom headquarters in Bonn. Where previously 180 representatives of the German government, EU, NATO, U.S. government and top managers of multinational companies discussed digital defense in an increasingly networked world, the day after saw 200 children invited to find out about the risks and acquire skills in the digital world.

Deutsche Telekom also supports the "Ein Netz für Kinder" initiative through which the German government sponsors high-quality online content for children. The joint initiative between government and business is absolutely convinced that a large amount of age-appropriate content for children is the best way of protecting minors that are using media. On the 70 or so selected child-friendly websites, children can try out the various ways of using social networks in a safe environment. As part of "Ein Netz für Kinder" a safe surfing space for children was created with "".

In order to reinforce media competency for individuals with learning difficulties and to pass on their knowledge, Deutsche Telekom employees together with the Lebenshilfe organization designed the "Media competency workshop in simple language." For several years, visits by the Bonn-based Lebenshilfe organization to Deutsche Telekom have been part and parcel of the company's corporate social responsibility. In one-to-one discussions with the individuals with learning difficulties, the Deutsche Telekom employees answer all their questions on how to use the media. Everyday situations involving the use of digital media are explained in simple words and with simple language as part of the workshop.

In the first multimedia online advisor (, Deutsche Telekom explains to users interactively how to protect themselves against the risks and threats on the Internet and how certain services work. The advisor is free of charge and is aimed at anyone using the Internet who would like to be better informed. The site provides useful tips and tricks about security and data protection in the digital world.

T-Mobile und T-Systems Austria

Just like Deutsche Telekom set up the Teachtoday initiative in Germany, so T-Mobile Austria has been sponsoring the "Connected Kids" school project for several years. T-Mobile aims to support the usage of digital media for teaching purposes among teachers and students. The Connected Kids blog at, which is associated with the eponymous school project, offers an additional platform for teachers and parents to find out about the best ways of using digital media in the classroom.

With its Jugend Innovativ special award, the " Award", T-System Austria singles out young talent and their innovative app ideas in the areas of Life/Work, Health and Energy.

T-Mobile and T-Systems Netherlands

Smartphones do not come for free – that’s the lesson T-Mobile employees taught school children during this year’s Dutch National Money Week. More than 100 T-Mobile employees acted as ambassadors for a responsible use of mobile technology. In the end, 4.500 enthusiastic students had learned in a playful way what their phones and their phone plans are actually worth. The initiative of the Dutch National Money Week aims at spreading basic financial skills among primary school children aged 4 to 12.

Slovak Telekom

Since 2009 Slovak Telekom, a Deutsche Telekom subsidiary, has been sponsoring the project together with the NGO eSlovensko, the Slovakian Interior Ministry and the UNICEF Committee. By using child-friendly cartoons, the project focuses on the safety of children and young people, especially in relation to the risks posed by the Internet, cell phones and new technologies. The website is now available in several languages. In 2013, the project was honored with the international UN World Summit Award for the most innovative e-content product.

The civic association eSlovensko has introduced a new multimedia educational project "" for schools. The number of cyberbullying at Slovanian schools is decreasing. Slovakia therefore came up with the first complex project on the topic of cyberbullying. It consists of a DVD with six thematic films, books, workbook, website and trainings. The project aims to address children and the youth and show them who a victim, aggressor and the close surroundings perceive cyberbullying through the emotions and individual experience while watching movies and involvement in 25 activities. As part of eSlovensko the Slovak Telekom supports this project.

Children communicate on the internet, create their own identity and spend there their time. Doing so, they cannot identify the risk and become a very endangered group. Parents are aware of the time their children spend online but as much as one third of them have no idea what they actually do there. These are the results of a research initiated by telecommunications operator Slovak Telekom. On the website Slovak Telekom compiled various advice for parents in order to learn more about the opportunities and risks online.

Magyar Telekom

Magyar Telekom's Smart Digital program teaches youngsters the safe and conscious use of internet and mobile phones. Elementary and high school students can learn more about how to use social media platforms and the internet safe. Even the parents and the teachers could learn more about the conscious use of the internet.

Albanian Mobile Communication

AMC, the mobile operations subsidiary of Deutsche Telekom in Albania, in a pilot project improves the learning conditions for 1000 students. Three schools have been equipped with free internet access via the "AMC Connect Card". AMC has been committed to improving the Albanian educational system ever since its very beginning and supports various social groups in their learning endeavours.