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Corporate Responsibility

Media skills

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We work to teach people how to use new technologies competently and safely.

Digitization is changing how we communicate, how we stay informed and how we learn. This gives us so many new ways to participate in society. However, there are certain skills people need to know if they are going to take advantage of these opportunities. It's one thing to know how to use a smartphone, but it's also important to be aware of the risks associated with digital communication. Through diverse projects and initiatives in Germany and Europe, Deutsche Telekom promotes media literacy among children, young people, and adults of all ages.

Media competency for young and old

How can children gain an understanding of and appreciation for the value of personal data? What impact do social networks have on the opinions of children and adolescents? What can and what should everyone beware of with app purchases? These are the type of questions answered by Deutsche Telekom via its initiative “Teachtoday” and website of the same name. This is where parents and educational staff will find important information and various materials for safe and competent media use, from our app with hints and tricks to our dossier on privacy or the Media Competence Test. 

But also adults need skills to use digital media with confidence. Our #TAKEPART-Stories enable multipliers to address topics from the digital world with their workshop groups: opinion manipulation, digital estate, digital civil courage and many more - easy to understand, innovative and full of tips. Besides the workshops in various lengths there are also facilitators' guides that enable also less experienced trainers an easy access - in English, German and simple German.

Internationally, the individual country subsidiaries of Telekom have various projects committed to helping people in rural areas, seniors or people with disabilities learn how to use the internet and smartphones.

Data security is another focus of our commitment to media competency. We offer practical advice on safe media use behavior in our online guide digitally-secure and magazine app “We care”.

Internet access for every student – the Telekom@School initiative

In today's society, Internet access is a prerequisite for equal education opportunities. Because of this, we offer a subsidized broadband connection to all general education schools throughout Germany through our Telekom@School infrastructure project.

Deutsche Telekom Stiftung foundation

As one of Germany's largest educational foundations, Deutsche Telekom Stiftung is dedicated to improving education in the subjects of science, technology, engineering and mathematics (STEM) and in the field of digital learning. The foundation's activities range from establishing school competitions and providing innovative teaching materials to cooperation at a political and community level.

Projects of Deutschen Telekom AG

Teachtoday – Media sure! But secure.

Teachtoday is a Deutsche Telekom initiative to promote safe and competent media use. We offer help to children & adolescents, parents & grandparents, as well as educational professionals with practice-oriented materials and tips.

Teachtoday takes into account the different habitats in which and ways that children and young people use media within the family, at school and during their free time. Teachtoday offers are applicable to specific, day-to-day situations. They are directly available for parents, grandparents and educators to put to use with children and young people. The initiative offers support both via its website and directly on site at your place of learning. Teachtoday also looks across borders and offers information about international best practice projects and is available in various languages.

SCROLLER – Children’s media magazine

The children’s media magazine SCROLLER is an offer from the initiative Teachtoday to teach media competency to children ages 9–12 in a way that speaks to them. In exciting stories and interviews, kids get to learn all about safe and competent media use. Concrete tips help you get started in the world of digital media. Do it yourself – elements, games and puzzles promote active engagement with media in safe and smart ways. SCROLLER is available in an interactive web version and a free print version. Accompanying materials complete the offer for parents and educators.

Obstacle course – Fun Media Run

The “Fun Media Run” obstacle course is a special service from the Teachtoday initiative. The media obstacle course is aimed at children aged 9 to 12 and encourages fun and movement so as to reflect on their own media use. With action-packed exercises and tasks at five different stations, we tackle different areas of media use and topics such as when and how long it’s okay to play games, privacy and cyber-bullying. The course can be used in diverse (learning) scenarios and settings in schools or children’s activity centers. Have a look at the materials and instructions at Obstacle course - Fun Media Run

Deutsche Telekom also supports the "Ein Netz für Kinder" initiative through which the German government sponsors high-quality online content for children. The joint initiative between government and business is absolutely convinced that a large amount of age-appropriate content for children is the best way of protecting minors that are using media. On the 70 or so selected child-friendly websites, children can try out the various ways of using social networks in a safe environment. As part of "Ein Netz für Kinder" a safe surfing space for children was created with "".

In the first multimedia online advisor (, Deutsche Telekom explains to users interactively how to protect themselves against the risks and threats on the Internet and how certain services work. The advisor is free of charge and is aimed at anyone using the Internet who would like to be better informed. The site provides useful tips and tricks about security and data protection in the digital world.

T-Mobile und T-Systems Austria

Just like Deutsche Telekom set up the Teachtoday initiative in Germany, so T-Mobile Austria has been sponsoring the "Connected Kids" school project for several years. T-Mobile aims to support the usage of digital media for teaching purposes among teachers and students. The Connected Kids blog at, which is associated with the eponymous school project, offers an additional platform for teachers and parents to find out about the best ways of using digital media in the classroom.

With its Jugend Innovativ special award, the " Award", T-System Austria singles out young talent and their innovative app ideas in the areas of Life/Work, Health and Energy.

T-Mobile and T-Systems Netherlands

Smartphones do not come for free – that’s the lesson T-Mobile employees taught school children during this year’s Dutch National Money Week. More than 100 T-Mobile employees acted as ambassadors for a responsible use of mobile technology. In the end, 4.500 enthusiastic students had learned in a playful way what their phones and their phone plans are actually worth. The initiative of the Dutch National Money Week aims at spreading basic financial skills among primary school children aged 4 to 12.

Slovak Telekom

Since 2009 Slovak Telekom, a Deutsche Telekom subsidiary, has been sponsoring the project together with the NGO eSlovensko, the Slovakian Interior Ministry and the UNICEF Committee. By using child-friendly cartoons, the project focuses on the safety of children and young people, especially in relation to the risks posed by the Internet, cell phones and new technologies. The website is now available in several languages. In 2013, the project was honored with the international UN World Summit Award for the most innovative e-content product.

The civic association eSlovensko has introduced a new multimedia educational project "" for schools. The number of cyberbullying at Slovanian schools is decreasing. Slovakia therefore came up with the first complex project on the topic of cyberbullying. It consists of a DVD with six thematic films, books, workbook, website and trainings. The project aims to address children and the youth and show them who a victim, aggressor and the close surroundings perceive cyberbullying through the emotions and individual experience while watching movies and involvement in 25 activities. As part of eSlovensko the Slovak Telekom supports this project.

Children communicate on the internet, create their own identity and spend there their time. Doing so, they cannot identify the risk and become a very endangered group. Parents are aware of the time their children spend online but as much as one third of them have no idea what they actually do there. These are the results of a research initiated by telecommunications operator Slovak Telekom. On the website Slovak Telekom compiled various advice for parents in order to learn more about the opportunities and risks online.

Magyar Telekom

Magyar Telekom's Smart Digital program teaches youngsters the safe and conscious use of internet and mobile phones. Elementary and high school students can learn more about how to use social media platforms and the internet safe. Even the parents and the teachers could learn more about the conscious use of the internet.