Acting responsibly is a central element of Deutsche Telekom's company philosophy and one that is put into practice. The new "We Care" corporate responsibility application offers an easy-to-follow, entertaining look at where and how Deutsche Telekom is involved. It also shows how each individual can do their bit, too.
Hosts Katrin Bauerfeind and Christian Mürau take users through four chapters entitled "Climate protection," "Social responsibility," Connected life and work, and "Deutsche Telekom as an employer," and offer alternative perspectives of the same topic.
Even before it was launched, "We Care" received a special prize for innovation at the German CSR awards. Furthermore "We care" was honored with the "golden spark 2012" - German communication award - for best CSR communication.
The "We Care" app is available for all iOS and Android smartphones as well as tablets: