Sustainability in practice: the #GreenMagenta Days
A week of sustainability
Earth Day on April 22, around a month after Earth Hour, will once again draw a focus on environmental and climate protection. Since sustainability must not be a flash in the pan, we are using the time around Earth Day to show the concrete measures and offers with which Deutsche Telekom promotes climate and resource protection 365 days a year - and how our customers can get involved. The #GreenMagenta Days will take place from April 20 at www.greenmagenta.com and on our social media channels: simple, practical and surprising.
Many topics, one focus: a better future for everyone
The topic area is broad: from e-mobility to green clouds and digital twins to the consistent sustainable redesign of our stores. Always with the aim of reducing Co2 emissions, avoiding waste and promoting the circular economy. On Earth Day itself, we put our Sustainable Heroes in the spotlight. Many of our employees are involved in sustainable projects and initiatives in the background. You can get to know some of them soon. So for one week, we demonstrate how Telekom truly exemplifies the idea of “Life is for sharing”: with all of us working together for a better future.