Our basic principle is to ensure that all our products and services are climate-friendly and conserve resources. For example, the case of the Speedport Smart 4 router and of the MagentaTV One are made almost entirely from recycled or bio-based plastic. Additionally, all of our new devices are environmentally friendly packaged. What is more, the packaging of all of our new proprietary products is eco-friendly.
We have introduced the labels #GreenMagenta and #GoodMagenta to draw attention to products and offerings that are especially ecological and sustainable. A case in point is our sustainable end device cycle: selected devices are professionally processed and can be re-marketed to consumers at attractive prices. The packaging used is 100 percent biodegradable as well.
We are also pushing renting as an alternative to buying. Rental services conserve resources, reduce the volume of electronic waste, and thus avoid carbon emissions. When a contract is canceled, the devices are returned and then either re-rented or professionally recycled.