Deutsche Telekom is opening the next chapter in the success story that is “MagentaEINS” at IFA, the leading trade show for consumer electronics and home appliances, in Berlin from September 2 to 7. Everything at the company’s booth centers on the one and only “EINS”, with an overhead installation of several hundred number ones sure to catch the eye of any visitor.
Deutsche Telekom has been offering a broad and integrated product portfolio under the MagentaEINS banner for two years. Thanks to a steady stream of new offers and exclusive benefits, the company has shown that across the whole of Germany, there can be only one “EINS” – MagentaEINS. In terms of both content and communications, the brand experience at IFA 2016 is built around the MagentaEINS product world and its new benefits.
The company’s motto for the trade show also focuses on the popular package – “Besser die EINS. MagentaEINS.” (Go with the ONE. MagentaONE.). A range of interactive exhibits at the stand invite visitors to experience and share in MagentaEINS, from MagentaENTERTAINMENT and Magenta SmartHome solutions to the multifaceted MagentaSERVICE world.
A beach-like feel at the Digital Playground
This year, the main theme for the outdoor area – dubbed the “Digital Playground” – is the basketball, ice hockey and Bundesliga soccer entertainment available through Entertain. Visitors can test out their own sporting skills in basketball and ice hockey, while congstar and its Volkswagen Bus are providing a beach atmosphere. The highlight in the open-air area is the Entertain Sportsbar, where visitors can enjoy a little refreshment and big-screen sports.
The latest gadgets live on the stage
Visitors can look forward to a dynamic and varied infotainment program at the central stage, where product highlights from the Magenta portfolio are being interspersed with trend and lifestyle topics. Inspired by Deutsche Telekom Fashion Fusion, the latest gadgets won’t just be shown off by the hosts, but will also be showcased live and in fine style on the stage during a Smart-Fashion Show.
Experience the product portfolio of Deutsche Telekom live in Berlin at our booth in hall 21a and at the Digital Playground in the outdoor area. Drop in on us, we look forward to seeing you there.