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Deutsche Telekom leads craft business onto the Internet

Deutsche Telekom is giving its support to small businesses and skilled craft industries, which it considers a core pillar of the market, by offering tailor-made services aimed at helping these businesses gear up to the new opportunities the Internet has to offer. As well as the free training, now offered nation-wide in 43 T-Punkt Business sales outlets, Deutsche Telekom is offering T-DSL and BusinessOnline and thereby providing quick and affordable Internet access.

At the ceremony to present the German Confederation of Small Business and Skilled Crafts (ZDH) Internet award, Josef Brauner, Member of the Deutsche Telekom Board of Management responsible for T-Systems and T-Com , stressed in the presence of Federal Minister of Economics, Werner Müller, and president of the ZDH, Dieter Philipp, that, "with our involvement in this award and our "SMEs go online" initiative, we want to prepare small and medium sized businesses and skilled craft industries for the age of information." "With the Internet, requests for tenders, orders, billing and non-cash financial services can be handled cost-effectively and quickly", Brauner added. "The new information and communication -techniques optimise production processes and open the door to completely new sales and procurement methods as well as the opportunity for businesses to cooperate with each other." The Internet therefore makes an essential contribution to enhancing the competitiveness of skilled craft industries and small and medium sized businesses, Brauner went on to explain.

Under the motto "Secure the future - craft businesses go online", the Federal Ministry of Economics has, for the first time, launched an Internet competition for skilled crafts market. The ZDH Internet award will be given once a year by Deutsche Telekom AG in conjunction with the ZDH and the business magazine Im-pulse. The objective behind the award is to highlight the advantages, possibilities and applications the worldwide Web has to offer craft businesses so that they learn to make better use of the world's most important network and accept it as their "tool of the future".

The aim of this public/private partnership is to seek out innovative and practical internet-based applications specimens by skilled craft businesses and organisations as well as their partners, such as research institutions and software houses which develop applications for small and medium sized businesses. Those which best use internet-based communications technology to improve operations and to increase efficiency in purchasing, production and sales will be singled out for the award.

Further information on the ZDH Internet award can be found at www.zdh.de/internetpreis/. Details on Deutsche Telekom AG products and services are available at www.telekom.de.

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