- Shooting of the first truly participatory road movie commences in Rotterdam
- Gabriela Marcinkova from Slovakia completes the cast of "Move On"
- Consumer interaction will continue throughout the production process and participants will get the opportunity to observe their ideas being brought to life, as they visit the set
Movie director Asger Leth starts filming the first truly participatory road movie "Move On" today. Slovakian actress, Gabriela Marcinkova, has been confirmed as the female lead, opposite the road movie's star, Mads Mikkelsen. Starting in Rotterdam and Amsterdam the crew will travel across Europe with a shoot that will cover eight countries in just six weeks. Other countries the production will travel to include; Austria, Slovakia, Hungary, Croatia, Montenegro, Macedonia and Germany. Gabriela Marcinkova, who has already caught the attention of the international film community, working with acclaimed directors including Neil Jordan and Fernando Meirelles, has been secured as the female lead actress. "Gabriela is a wonderful addition to the "Move On" family. Championing emerging creative talent is one of the core motivations at the heart of this very special project and we couldn't be happier to have such an impressive emerging star join this journey. We are excited to start filming, the consumer participation has been truly inspiring and we are looking forward to continuing down this road." Asger Leth "Move On" has already proved to be an enlightening and invigorating creative project for Deutsche Telekom, allowing us the opportunity to interact with our consumers in an entirely new way. In reviewing the eclectic entries coming through, it's exciting to witness the evolution of technology and how it can liberate a creative collaboration of this scale." Wolfgang Kampbartold - Vice President International Marketing Communications & Sponsoring, Deutsche Telekom
As Deutsche Telekom brings to life the brand promise "Life is for sharing", participation from consumers across 11 countries has already started to be interwoven into the "Move On" story. Three winners from the Netherlands have been confirmed as extras for key scenes, alongside Mads Mikkelsen, in the first of eight episodes being shot in the coming weeks. Meanwhile, hundreds of Austrian participants will have the chance to join our star for a night at the Opera in Vienna in the following episode. Additionally, a Bulgarian participant will play a supporting role as a ticket seller in the Vienna Opera House. The "Move On" team are still in the process of reviewing suggestions for other key interactive elements of the production, including finding a band to play as part of a wedding scene in Hungary and identifying an aspiring graffiti artist whose work will be showcased in the German installment of this eight-part road movie. Challenges will continue to be set as filming commences and winning participants will be invited to the film set to be part of the shoot and to witness their ideas being brought to life. Participating DT markets include Albania, Austria, Bulgaria, Croatia, Czech Republic, Germany, Hungary, Macedonia, Montenegro, the Netherlands and Slovakia.
About Deutsche Telekom Deutsche Telekom is one of the world’s leading integrated telecommunications companies with more than 129 million mobile customers, almost 34 million fixed-network lines and 17 million broadband lines (as of March 31, 2012). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The Group generated revenue of EUR 58.7 billion in the 2011 financial year – over half of it outside Germany (as of December 31, 2011). About the Director Asger Leth Asger Leth rose to prominence with his extraordinary film, the "Ghosts of Cite Soleil" for which he won the Directors Guild of America Award in 2008. His commercial work includes spots for the Danish Games, Mercedes and ECPAT. Asger's latest feature film was the major studio release "Man on a Ledge", starring Sam Worthington, Ed Harris, Jamie Bell and Elizabeth Banks. About the Lead Actor Mads Mikkelsen Internationally acclaimed and multi-award winning actor Mads Mikkelsen is the top male star in his native Denmark. Mads Mikkelsen was born in 1965. After attending Aarhus Theatre School, he made his film debut in the movie PUSHER (1996), which was directed by Nicolas Winding Refn, whom he continued working with on BLEEDER (1999) and PUSHER II (2004). Later, he got a leading role in the Emmy Award-winning Danish TV show UNIT ONE (2000-2004). Mads Mikkelsen showcased his comic talents with his leading roles in THE GREEN BUTCHERS (2003) and ADAM'S APPLES (2006). Mads Mikkelsen began his international career with his role as Tristan in the movie KING ARTHUR (2004) but his international breakthrough came when he appeared as the 007 villain Le Chiffre in CASINO ROYALE (2006). That same year he held the leading role in the Oscar nominated AFTER THE WEDDING directed by Oscar winning director Susanne Bier. Since then Mads Mikkelsen has appeared in several significant roles in international feature films such as Nicolas Winding Refn's VALHALLA RISING (2009), COCO CHANEL AND IGOR STRAVINSKY (2009), CLASH OF THE TITANS (2010), THE THREE MUSKETEERS (2011) and A ROYAL AFFAIR (2012). In 2011, Mads Mikkelsen was awarded the prestigious European Film Award for Achievement in World Cinema in recognition of his unique contribution to the world of film by the European Film Academy. Mads Mikkelsen plays the lead in Thomas Vinterberg's THE HUNT which is in competition in this years Cannes Film Festival. About the Screenwriter Matt Greenhalgh Following highly acclaimed work writing TV comedy and drama, Matt Greenhalgh begun a prosperous film career with the release of "Control" in 2007. "Control", a biopic of Joy Division's front man Ian Curtis, won Best British Independent Film at the British Independent Film Awards and Matt also won the Carl Foreman Award for the Most Promising Newcomer at the 2008 BAFTA Awards. Matt's second feature film, "Nowhere Boy", was a chronicle of young John Lennon's early years, starring Aaron Johnson, Kristin Scott Thomas and Anne-Marie Duff, and was nominated for 'Outstanding British Film' at the BAFTA's in 2010. Matt has written and directed two short films, "Acid Burn" and "Supermarket Girl" and his latest feature film, "The King of Soho", is currently filming in London, directed by Michael Winterbottom and starring Steve Coogan and Anna Friel.