- Concentration on six business areas
- Strong focus on partnering models
- Accelerated innovation processes
With the reorganization of the Product and Innovation area, Deutsche Telekom is preparing the ground for more growth in the digital markets. The Group is thus underlining its strategic aim to open up new fields of revenue outside its core business.
The Products & Innovation (P&I) area is focusing on six business areas: communications services, media/entertainment, cloud services, advertising business and payment services. As Chief Product & Innovation Officer, Thomas Kiessling manages the area with a total of just under 4,000 employees. In this role, he is also responsible for subsidiaries such as the Scout24 Group, DeTeMedien or Strato, as well as Telekom Innovation Laboratories.
The realignment under the management of Thomas Kiessling has established the conditions for more rapid innovations. Thus the opportunities provided by the new digital growth markets, such as the cloud business, IP-based television or “machine-to-machine” communication, can be used more efficiently.
“We can build on our strengths in the new business areas in particular: consumers and business customers trust our brand and our ability as a technology company to offer safe products which are easy to use across networks and on all devices and operating systems. In turn, product partners work with us because we support them in getting their innovations to the market quickly and thus making them available to our broad customer base. Both sides benefit from this,” explains Kiessling.
P&I relies on close cooperation with other Group units. This area not only focuses on the business areas but, for example, also on offers for home networking - in cooperation with T-Systems.
VideoMeet is an example of the success of this increase in innovation partnerships. The cloud-based service, which has only recently been marketed in Germany, is the first solution worldwide to combine the different video systems - independent of the provider. VideoMeet is the result of a cooperation with the California-based start-up company, Blue Jeans Networks.
About Deutsche Telekom Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 128 million mobile customers, around 35 million fixed-network lines and nearly 17 million broadband lines (as of September 30, 2011). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in around 50 countries and has approximately 238,000 employees worldwide. The Group generated revenue of EUR 62.4 billion in the 2010 financial year - over half of it outside Germany (as of December 31, 2010).