Media Shop named as best online store by

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Deutsche Telekom's online store was awarded the best overall score of 1.9 and named as test winner in the 2010 "Home Appliance Retailers" survey conducted by the Internet portal This award confirms the store's leading position among the well-known e-commerce providers in Germany, following previous "test winner" accolades from Stiftung Warentest and Computer Bild for individual categories and for the site's overall appearance. Shop - leading the field in all four categories Out of the twenty-two online shopping portals that were tested by, Shop came out top in all four test categories, with particularly good ratings for the "security" and "Web site" criteria. The sites were each awarded points in four categories: "product & price," "ordering & customer service," "security," and "Web site." In the "security" category, the score of 1.4 ("very good") recognizes that customer data is handled sensitively and confirms that the online store has been tested and gained a seal of approval. The user-friendliness of the site's online shopping experience is emphasized in the "Web site" category with a score of 1.67 ("good"). The superior search function, extensive filter options, product test reports and buyer's guide all made a significant contribution to the positive result. The site scored 1.80 ("good") in the "ordering & customer service" category, confirming the speed and professionalism of order processing and returns handling. Quality at unbeatable prices The online stores were rated in two clusters: quality leaders and price leaders. Shop emerged as the absolute test winner, and was the only store that performed strongly in both areas. Shop leads the overall ratings ahead of the shopping portals and OTTO. "I am delighted that Shop has won another award from Security and the quality of customer service are our top priorities. We go to great lengths to offer our customers the best possible assistance, advice and protection while they are shopping online," says Ralf Baumann, Senior Vice President Portal at Deutsche Telekom AG. Baumann adds: "Customer service orientation while passing on good price conditions to consumers does indeed make an extraordinary contribution to customer satisfaction. We are always happy to be measured by national and international standards."

About Shop This e-commerce portal is the online store for, Deutsche Telekom's Internet portal. In addition to consumer electronics, computers, multimedia and telecommunications hardware, the store also offers a wide range of products in the home, lifestyle, sport, comfort and energy-saving categories. Launched in 2002, the retail platform offers customers more than 17,000 items from well-known manufacturers at attractive prices. Visitors to Shop can also look forward to new unbeatable offerings and a host of compelling categories every day.