Brand communication

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Telekom scores with market success and customer confidence

Deutsche Telekom is in a brilliant position in national and international brand rankings. A high brand value is the expression of a successful company.

Europe campaign


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"Liquid Brand Design" opens up new creative possibilities,


Telekom makes the brand future-proof

Deutsche Telekom is taking a number of comprehensive measures to future-proof its brand. The company is addressing the changes taking place in society and technology by revamping brand elements as they apply to various areas.

Brand image on various channels


The art of reinventing oneself

How we used our passion to reform our image as a consultancy - both internally and externally.

Deutsche Telekom and Billie Eilish celebrate Gen Z Tech Positivity.


Deutsche Telekom and Billie Eilish celebrate Gen Z Tech Positivity

Deutsche Telekom is launching a Europe-wide campaign today on "International Youth Day". Together with the five-time GRAMMY award winner, the company is encouraging more optimism in the use of connected technologies.



Brand Driven Progress - ten years of "Life is for sharing" under the "T" umbrella brand

From the technology brand to the experience brand would be a good way to describe Deutsche Telekom’s journey in recent years. Our book marking this anniversary, Brand Driven Progress, outlines the entire success story behind it.

Deutsche Telekom is fighting for an internet free of hate.


Deutsche Telekom is fighting for an internet free of hate

Deutsche Telekom has resumed its campaign against online hate speech. For coronavirus-related reasons, the campaign had to be discontinued at the end of March, with some sporadic exceptions.On July 30, Deutsche Telekom will begin screening the campaign's...

René Bresgen

René Bresgen

Brand, Sponsoring

+49 228 181 49494


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