Brand communication

Girl on skateboard

Telekom scores with market success and customer confidence

Deutsche Telekom is in a brilliant position in national and international brand rankings. A high brand value is the expression of a successful company.

Europe campaign


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Billie Eilish


Billie Eilish: “I‘m in the prime time of my life“

Telekom Electronic Beats announces the release of an exclusive podcast interview with five times Grammy Award Winner Billie Eilish.

BrandZ attribute the success of strong brands to a high-quality customer experience and fair behavior from brands.


Deutsche Telekom occupies top position

Deutsche Telekom scores again on its brand value. The successful performance underlines the brand strategy and the positive development of the company based on sustainable investments.

The Love Magenta Connected Underwear


Deutsche Telekom offering love tips for Valentine’s Day

Love Magenta Connected Underwear – the smart underwear temporarily silences the user’s smartphone and focuses their attention on more time together as a couple. And not just on February 14.

Hans-Christian Schwingen und Ulrich Klenke.


Chief Brand Officer Schwingen leaves DT – Klenke to succeed

Hans-Christian Schwingen, Chief Brand Officer of Deutsche Telekom, has decided to leave the company effective April 1, 2020 to pursue new challenges. His successor will be Ulrich Klenke.

Telekom shows the International Music Award live and exclusive on MagentaTV.



Deutsche Telekom shows the International Music Award live and exclusive on MagentaTV. The highlights of the new music award will be the performances of Sting, Udo Lindenberg and others.

René Bresgen

René Bresgen

Brand, Sponsoring

+49 228 181 49494


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