Brand communication

The T stands for strong connections, trust and optimism.

Deutsche Telekom puts brand on course for the future

Telekom is systematically adapting its brand identity to its "Leading Digital Telco" strategy. In doing so, it is creating a uniform brand experience worldwide.

Telekom Logo auf dem Dach mit Flaggen im Vordergrund.

Deutsche Telekom brand

Deutsche Telekom achieves the highest brand value in its history, making it the most valuable European telco brand.

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die FC Bayern-Spieler Leon Goretzka, Leroy Sané und Thomas Müller


Telekom and FC Bayern show hate on the Internet the red card

Together against hate on the net - with this message, Telekom is continuing its commitment with FC Bayern Munich.



Telekom is Germany's most valuable brand

Deutsche Telekom once again occupies a top position. The BrandZ study rates the company as the most valuable German brand for the first time.



TV tip: "Online hate" on MagentaTV

The second episode of the TV magazine "Today we save the world! A little bit." deals with "online hate" and asks what we can do about it.

René Bresgen

René Bresgen

Brand, Sponsoring

The color Magenta


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