Brand communication

The T stands for strong connections, trust and optimism.

Deutsche Telekom puts brand on course for the future

Telekom is systematically adapting its brand identity to its "Leading Digital Telco" strategy. In doing so, it is creating a uniform brand experience worldwide.

Telekom Logo auf dem Dach mit Flaggen im Vordergrund.

Deutsche Telekom brand

Deutsche Telekom achieves the highest brand value in its history, making it the most valuable European telco brand.

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MWC2024: Deutsche Telekom showcases innovations for a changing world

Connecting your world": The Deutsche Telekom brand promise will be creatively staged at this year's Mobile Word Congress (MWC) 2024.

Deutsche Telekom appeals to the power of community with emotional campaign


Deutsche Telekom takes a stand against hate

Deutsche Telekom is taking a stand against hate. With the new "Light on!" campaign, it is appealing to democratic cohesion in society.

Young woman, depicted from the side, looking out the window, light reflection across the picture.


2024 Needs More Light

Hate on the web darkens the very place that should shine with diversity, community, and openness. However, there are ways to change this.

René Bresgen

René Bresgen

Brand, Sponsoring

brand value


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