Brand communication

The T stands for strong connections, trust and optimism.

Deutsche Telekom puts brand on course for the future

Telekom is systematically adapting its brand identity to its "Leading Digital Telco" strategy. In doing so, it is creating a uniform brand experience worldwide.

Telekom Logo auf dem Dach mit Flaggen im Vordergrund.

Deutsche Telekom brand

Deutsche Telekom achieves the highest brand value in its history, making it the most valuable European telco brand.

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Deutsche Telekom


Telekom brand occupies top position

BrandZ study "Top100 Most Valuable Global Brands" shows Deutsche Telekom as the second most valuable German brand worldwide.

Telekom strengthens its brand and market communication with adam&eve Berlin.


Telekom works with adam&eve Berlin as lead agency creation

Telekom strengthens its brand and market communication. adam&eve Berlin becomes new lead agency creation for the German market.

Deutsche Telekom shows Billie Eilish concert live.


Telekom Electronic Beats presents Billie Eilish live for one night in Germany

Billie Eilish is performing at the Telekom Forum in Bonn before the start of her European tour on June 1, 2022. Deutsche Telekom shows the exclusive concert live.

René Bresgen

René Bresgen

Brand, Sponsoring

The color Magenta


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