Brand communication

Deutsche Telekom is taking a number of comprehensive measures to future-proof its brand. The company is addressing the changes taking place in society and technology by revamping brand elements as they apply to various areas.

How we used our passion to reform our image as a consultancy - both internally and externally.

Deutsche Telekom is launching a Europe-wide campaign today on "International Youth Day". Together with the five-time GRAMMY award winner, the company is encouraging more optimism in the use of connected technologies.

From the technology brand to the experience brand would be a good way to describe Deutsche Telekom’s journey in recent years. Our book marking this anniversary, Brand Driven Progress, outlines the entire success story behind it.

Deutsche Telekom has resumed its campaign against online hate speech. For coronavirus-related reasons, the campaign had to be discontinued at the end of March, with some sporadic exceptions.On July 30, Deutsche Telekom will begin screening the campaign's...