Brand communication

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Telekom scores with market success and customer confidence

Deutsche Telekom is in a brilliant position in national and international brand rankings. A high brand value is the expression of a successful company.

Europe campaign


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#TAKEPART with 5G –Telekom launches campaign

To head into the digital future at 5G speeds. Deutsche Telekom is stepping up efforts to introduce the new mobile communications technology and is kick-starting a wide-ranging communications campaign.



Deutsche Telekom is bringing a festival feel to IFA under the motto #TAKEPART

The focus is on the Telekom's promise of participation. In Hall 21a, Telekom will be bringing 5G applications and the Magenta world of products and services to life.

Rock am Ring is one of the best known music festivals in the world.


Telekom shows Rock am Ring festival live

DT shows Rock am Ring festival live and exclusively with MagentaMusik 360. Die Ärzte and other top stars will be shown on MagentaTV and in the free live stream in HD and 360 degrees.

Hans-Christian Schwingen


“T stands for Magenta, and Magenta stands for T”

T-Mobile Austria and UPC Austria have merged to form a full-service provider. Magenta Telekom is being launched with a new brand appearance. In an interview, Deutsche Telekom Chief Brand Officer Hans-Christian Schwingen puts this into perspective.

In the European Capital of Culture Plovdiv, Deutsche Telekom is showing works from the Art Collection Telekom


Telekom presents art in Plovdiv

Telekom is paying a visit to Plovdiv, the 2019 European Capital of Culture. In an exhibition entitled "Listen To Us – Artistic Intelligence", the company looks back on Eastern European countries' shared recent history.

René Bresgen

René Bresgen

Brand, Sponsoring

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