Brand communication

The T stands for strong connections, trust and optimism.

Deutsche Telekom puts brand on course for the future

Telekom is systematically adapting its brand identity to its "Leading Digital Telco" strategy. In doing so, it is creating a uniform brand experience worldwide.

Telekom Logo auf dem Dach mit Flaggen im Vordergrund.

Deutsche Telekom brand

Deutsche Telekom achieves the highest brand value in its history, making it the most valuable European telco brand.

Media information

Your choice

Telekom's new claim puts the focus on its internationality and customer perspective.


T – Connecting your world

Deutsche Telekom renews its brand promise, completing its global brand strategy.

Gemeinsam gegen Hass im Netz.


Getting out of shock - this is how it works!

When people are insulted, hurt or threatened on the Internet, intervention is called for. What psychological processes determine whether we take action or look away?

Symbol ZAC NRW


ZAC NRW: Bringt Hass und Hetze zur Anzeige

ZAC NRW: Bring hate and incitement to justice
Interview: Dr Christoph Hebbecker, Central and Contact Point Cybercrime North Rhine-Westphalia, on the project "Tracking instead of just deleting".

René Bresgen

René Bresgen

Brand, Sponsoring

brand value


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