Brand communication


Deutsche Telekom is the most valuable German brand of all time

Deutsche Telekom has jumped into the top 10 most valuable brands in the world. This is according to the "Brand Finance Global 500" study presented today at the World Economic Forum in Davos.

Telekom Logo auf dem Dach mit Flaggen im Vordergrund.

Deutsche Telekom brand

Deutsche Telekom achieves the highest brand value in its history, making it the most valuable European telco brand.

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Cannes Lions: Deutsche Telekom wins four Lions for "#Sharewithcare - A message from Ella"


Cannes Lions

Deutsche Telekom wins four Lions for "#Sharewithcare - A message from Ella".

Surprise performance by the Sugababes and DJ HEARTSTRING in Berlin's "Späti".


Telekom and Sugababes launch an unforgettable summer for Gen Z

Telekom has launched its new Gen Z campaign "The Summer To Remember" with the Sugababes. At a Telekom Electronic Beats event, the band also presented the remix of their worldwide hit "Push the button".

Advertisement 75 years of the German Basic Law


Telekom stands up for people's digital dignity

75 years of the German Basic Law and the European elections 2024: Deutsche Telekom is calling on society to stand up for democratic values more than ever.

René Bresgen

René Bresgen

Brand, Sponsoring