Brand communication

Deutsche Telekom achieves the highest brand value in its history with growth at a record level.

Most valuable European telco brand

Deutsche Telekom achieves highest brand value in its history.

The color Magenta

Deutsche Telekom brand

Life is for sharing. That is at once our slogan and our aim.

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Deutsche Telekom cleans up at German Brand Awards

Deutsche Telekom impresses with exemplary brand management, sustainable campaigns, and outstanding marketing projects. The jury of the German Brand Award honors the company today with eight of Germany’s most important brand prizes.

Women’s House (Sunglasses) by Sanja Iveković, 2002, Work in Progress. Art Collection Telekom.


Telekom stands for "Diversity United”

Deutsche Telekom is represented at "Diversity United" with its Art Collection Telekom. The exhibition is presented by the Bonn Foundation for Art and Culture in Berlin. Federal President Frank-Walter Steinmeier will open the exhibition on June 8, 2021.

Founder Dagmar Hirche is pleased with the positive response for “Wege aus der Einsamkeit”. (Credit: Wege aus der Einsamkeit)


Aid organizations benefit from Deutsche Telekom initiative

The Telekom initiative "Our place for your help" is having an effect. All five aid organizations are experiencing higher awareness and increased access to their aid offerings.

René Bresgen

René Bresgen

Brand, Sponsoring

+49 228 181 49494


Europe campaign


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