Brand communication

The T stands for strong connections, trust and optimism.

Deutsche Telekom puts brand on course for the future

Telekom is systematically adapting its brand identity to its "Leading Digital Telco" strategy. In doing so, it is creating a uniform brand experience worldwide.

Telekom Logo auf dem Dach mit Flaggen im Vordergrund.

Deutsche Telekom brand

Deutsche Telekom achieves the highest brand value in its history, making it the most valuable European telco brand.

Media information

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Next communication – what does the future of communication look like?


Study: Next communication – what does the future of communication look like?

Deutsche Telekom publishes an interdisciplinary study on communication.

Teacher Emma Martin


Emotional Telekom Christmas message

On 27 November, Deutsche Telekom launches its Christmas campaign “How are You?” starts in Germany.

Deutsche Telekom


Telekom again most valuable German brand

Deutsche Telekom once again occupies a top position and leads Germany's top 10 companies with its brand value.

René Bresgen

René Bresgen

Brand, Sponsoring

The color Magenta


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