René Bresgen

René Bresgen

Spokesperson, Corporate Blogger

René Bresgen, born in 1967, studied sports science and communications science. After his studies, he worked as a radio and TV journalist. Communication is his "thing". He has a special passion for multimedia communication on brands, marketing, and sponsoring communications presenting material in lively ways, to broad audiences.

Articles by René Bresgen

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Brand value Brand Finance

Media

Deutsche Telekom is Europe's most valuable brand

Deutsche Telekom is the most valuable brand in Europe for the first time and is ranked worldwide in a strong eleventh place.

Telekom Magenta

Company

Viva Telekom Magenta

As if we hadn't known it all along: magenta is the trend color for 2023, and it stands for participation and optimism.

Deutsche Telekom

Company

Telekom again most valuable German brand

Deutsche Telekom once again occupies a top position and leads Germany's top 10 companies with its brand value.

Most popular mobile communications provider among young people.

Company

Deutsche Telekom is the most popular mobile communications provider among young people

Deutsche Telekom is also the most popular mobile communications provider among young people. This is the result of the independent consumer survey Young Brand Awards 2022.

Equal-eSports: Gender-Stereotype

Company

Equal eSports - From cliché to strong heroine

Until August 28, 2022, video game dreams will come true at Gamescom. One trend: more and more games have strong female characters. The scene is thus setting an example against gender stereotypes and for more diversity.

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