René Bresgen

René Bresgen

Spokesperson, Corporate Blogger

René Bresgen, born in 1967, studied sports science and communications science. After his studies, he worked as a radio and TV journalist. Communication is his "thing". He has a special passion for multimedia communication on brands, marketing, and sponsoring communications presenting material in lively ways, to broad audiences.

Articles by René Bresgen

Your choice

Telekom-Cup-EN

Media

Telekom Cup 2017: Appealing draw for matches

At theTelekom Cup 2017 on July 15, 2017 FC Bayern Munich plays against the dark horse of the 2016/2017 season, TSG 1899 Hoffenheim.

Concert scene

Media

Wacken Open Air: streaming live on MagentaMusik 360

Guitar riffs, mosh pits and headbanging – Wacken Open Air is the biggest heavy metal festival in the world. Telekom will broadcast the festival on an exclusive live stream and will make sure that festivalgoers have top network quality.

Hans-Christian Schwingen

Company

“T stands for Magenta, and Magenta stands for T”

T-Mobile Austria and UPC Austria have merged to form a full-service provider. Magenta Telekom is being launched with a new brand appearance. In an interview, Deutsche Telekom Chief Brand Officer Hans-Christian Schwingen puts this into perspective.

Love Magenta Shop

Company

"Magenta is more than just a color"

Interview with Alexander Engelhardt, Head of Brand Management.

Hans-Christian Schwingen

Company

“Brand and sales are two sides of the same coin"

The recent study „BrandZ Top 50 German Brands“ found DT to be the second most valuable brand in Germany. Deutsche Telekom's Chief Brand Officer Hans-Christian Schwingen arranges the meaning of such results.

FAQ