Deutsche Telekom received Service Design Award

Deutsche Telekom has won the category “Systemic and Cultural Change in the Private Sector” and was awarded for the project „Design-driven Transformation - how Deutsche Telekom’s HR lab drives the cultural transformation of the group by utilizing service design practices”.

“The fact that we have won the first place in the world's most important Design Thinking Award makes me proud. This is a great success for the company and the HR department, “ says Christian P. Illek, Board member for Human Ressources. “I am very pleased that the commitment of the colleagues to new forms of collaboration in the digital age is also honored outside Deutsche Telekom. The basic idea of design thinking, to solve problems consistently from a customer’s point of view, is a key to the successful transformation of Deutsche Telekom.”

Award for Service-Design-Projects

The Service Design Award is the premier award for service design. It is organized by the Service Design Network, the global organization for service design professionals, academia and business, the headquarter is based in Cologne, Germany. More than 100 entries have been submitted from all over the world in 2016. 

The jury was primarily looking for a proven correlation between the work done and the results achieved. Furthermore, the jury  considered the originality and innovativeness of the developed service as well as the insight gathering and testing processes. Awards were given for service design projects which clearly met or exceeded the requirements.

The award was granted within the Service Design Global Conference in Amsterdam with 600 attendees from all over the world.

Woman showing "thumbs up".


Top positions for Deutsche Telekom.