Malte Reinhardt


A meeting point for friends – Deutsche Telekom presents new content and new virtual worlds

  • Digital sundeck – the Magenta VR Lounge offers a virtual meeting point
  • Private movie theater – enjoy on-demand videos and your own smartphone clips in the Magenta VR Cinema
  • Device collaboration – the Lenovo Mirage Solo headset comes with Deutsche Telekom’s Magenta VR app preinstalled

So far, yet so near. The Magenta Virtual Reality (VR) app brings together friends in virtual spaces. Deutsche Telekom is showcasing its first digital meeting point at IFA 2018 – the Magenta VR Lounge to go with the app.

The Lounge is a virtual space that feels like a sundeck, where users can experience content together with friends. Meanwhile, another new space within the app – Magenta VR Cinema – brings the movies and TV into a 3D world. The virtual worlds created by Deutsche Telekom will be available to explore from the start of September using the Lenovo Mirage Solo, a VR headset that comes exclusively preinstalled with the Magenta VR app.

Experiencing virtual worlds together

Inside the Magenta VR Lounge, users can create their own character and invite up to three friends to meet them in the virtual world – no matter where they are in the real world. The friends can then check out 360° videos, surf the internet and watch content from each other’s smartphones as a group. Users can also talk to each other using the special voice function.

The app offers users a further virtual space – the Magenta VR Cinema – in which the focus is on exciting two-dimensional content. Initially, this will include on-demand videos (such as the final video entries from the 13th Street Shocking Short Awards 2018) and content from users’ own smartphones, with TV channels also being offered in the future.

Preinstallation of the app on Lenovo’s Mirage Solo, one of the first standalone VR headsets, is a real triumph for Deutsche Telekom. Having all the technology already integrated in the unit is one of this headset’s major advantages. It means that no additional devices are needed for its use. The final outcome is a user-friendly virtual experience that compliments the Magenta VR app perfectly.

Deutsche Telekom works constantly to expand its VR portfolio and also conducts its own research in this area.

About the Magenta VR app
The Magenta Virtual Reality (VR) app for iOS, Android, Daydream and Oculus brings Deutsche Telekom’s sports, music, educational and entertainment content together, and can be used with or without a VR headset. The app and videos are also not restricted for exclusive use of Deutsche Telekom customers either. Customers of other telecommunications providers can also download and use the service free of charge. The content is partly produced exclusively for Deutsche Telekom, with the remainder being sourced from partners including National Geographic and Twentieth Century Fox.

Visit Deutsche Telekom’s booth in hall 21a at the IFA trade show in Berlin from August 31 until September 5 to experience our products and services live. Deutsche Telekom’s entire presence at the trade fair is carbon-neutral – all CO2 emissions generated in setting up and operating the booth are fully offset by carbon-reduction projects abroad.

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