Gamesload is the German market leader for game downloads
- The undisputed number one
- Gamesload once again leads the GfK Panel Services ranking of Internet portals for commercial game downloads
German market-research company GfK Panel Services has published its new "GfK Commercial Download Monitor" for the year 2008. This detailed report examines the market for game downloads in Germany; ascertains market trends, price structures, and user groups; and calculates the top 5 vendors. The outcome of the current study: Gamesload topped the list of the five most successful game download portals in 2008 with a 29 percent market share, marking the third year in a row that Deutsche Telekom’s games platform has taken the top spot. "The figures emphasize our leading position in the market for game downloads, as well as our customers’ loyalty and satisfaction," says Renate Grof, Gamesload Vice President. "The report motivates us to continue to expand our offerings and continue to live up to our users’ high expectations in future." Based on diary entries The report is based on the (online) diary entries of 25,000 panel participants age ten and older – representative of 64 million Germans in the corresponding age groups in consumer households – in which they record their exact downloading activities. Among other things, the study participants record which games they download, when, and how often; which vendors they use; and whether they purchase the games for themselves or as gifts for others. The resulting validated dataset is then used to calculate buying intensity, product interest, and buyers’ loyalty to a specific vendor.
About Gamesload Gamesload is Deutsche Telekom AG’s games portal in the Internet. Offerings at www.gamesload.de are divided into three sections: The "PC Games" section contains the latest hot games for download, along with classic games. The "Easy Games" section contains entertaining casual games for the occasional player. The last section, "Free Games", is for Internet users who want to play directly online – without having to download or install software. Gamesload customers have round-the-clock access to games, which they can download legally and use right away. The portal currently features over 1,600 games from a wide range of publishers, including Atari, Deep Silver, Eidos, Electronic Arts, Koch Media, NCsoft, Take 2, Ubisoft, Vivendi, and Zylom. The Gamesload portal also features a games flat rate. Customers can log on to www.games-flatrate.de and access a wide variety of games – currently over 340 – online and play as long and as often as they want during their subscriptions. Gamesload also features its own gamer community, the Online Games Club – at www.online-games-club.de – where gamers can play against one or more opponents in more than 40 games.
Gamesload has developed two browser games for popular genres: the fly-fishing simulator "Uferhelden" and the fantasy adventure "Armaturus". Users can play basic versions of these games at no additional cost in Web browsers under the URLs www.uferhelden.de and www.armaturus.de, respectively. Premium features and equipment can be purchased separately and are paid for with the virtual currencies within the games, "clams" and "pearls". Players can play the games online using their Gamesload accounts by simply logging on at www.uferhelden.de or www.armaturus.de.