- Exclusive Bundesliga soccer reports in the new season for Entertain and T Mobile customers
- Deutsche Telekom grants IPTV and mobile exploitation rights to the Constantin media group
- All games in high definition – Bundesliga at home and on the move
- Game summaries accessible in the TV archive 30 minutes after the match ends
From August 7, not only will 18 teams be battling it out for the trophy, but Deutsche Telekom will also be launching its exclusive Bundesliga soccer service on the pay TV market. This service will be independently provided by the Constantin media group. Following an intense decision-making process, Deutsche Telekom selected Constantin Medien AG from seven applicants to be the exclusive provider and licensee for the rights to transmit Bundesliga soccer matches. Deutsche Telekom has gained a skilled and experienced independent production partner in the Constantin media group. This move will also result in a complete new look for the 2009/2010 Bundesliga season. All Entertain and T Mobile customers will get the opportunity to experience a whole new dimension of soccer via IPTV: "For everyone who really loves soccer." "80 percent of Germans are interested in soccer. We are now offering soccer fans the best service around on German television: LIGA total! From August, fans can experience the Bundesliga games in a whole new dimension. We are turning TV viewers into program directors: fans can decide when and what they watch – whether it's live, during the conference or after the match. They won't miss a single game, goal or vital piece of the action and, what is more, it will all be in high definition," explained Christian P. Illek, member of the T Home Board of Management, responsible for Marketing. "We will fight for every single soccer fan. Our choice of partner is a clear signal that the line-up is absolutely crucial." The new service brings together the emotional aspect of soccer with the appeal of state-of-the-art technology. In focus: all Bundesliga games in high definition, with summaries of all matches available in the TV archive just 30 minutes after the game finishes – free of charge for all subscribers. Interactive applications, such as the live ticker, goal statistics and much more, will make every soccer fan's heart beat faster. LIGA total!, the new service, promises all soccer fans the opportunity to enjoy the world's favorite pastime, with no adverts and interruptions, anywhere – at home or on the move. This means that Deutsche Telekom customers can stay on the ball, wherever they are. The future success of the new service is founded on a skilled, experienced production company and program provider. Christian P. Illek, member of the T Home Board of Management responsible for Marketing underlined that Constantin Medien AG with its focus on sports through its subsidiaries, i.e., TV channel DSF (Deutsches Sport Fernsehen), production companies PLAZAMEDIA, PLAZAMEDIA Austria, and PLAZAMEDIA Swiss, creative agency CREATION CLUB, and its online sports portal Sport1, covers the entire range of integrated sports media services, and is optimally equipped for a successful partnership. Rainer Hüther, Deputy Chairman of the Constantin Medien AG Board of Management said, "These agreements allow the Constantin Medien group to extensively build on its longstanding contractual relationship with Deutsche Telekom AG. As program provider, we will give the Bundesliga premium right its own, unmistakable look on the new transmission medium, using the proven editorial and production skills in our corporate group. We will offer viewers genuine added value thanks to the many innovative functions of the IPTV and mobile platforms. We are looking forward to this exciting challenge." LIGA total!, the new service for soccer fans, is an outstanding product within Deutsche Telekom's Entertain portfolio. Around 20 million households have the option of subscribing to the service offering via fast DSL or VDSL. With approximately 150 TV channels, 8,000 blockbuster movies, around 2,500 national and international radio stations, as well as interactive applications, Entertain is the undisputed leader of the IPTV market. Interested soccer fans can subscribe to the service from EUR 44.95, including telephone flat rate and high-speed DSL flat rate. The new Bundesliga package will be subject to an additional charge to be announced at the sales launch.
