Deutsche Telekom is well aware of its responsibility for the society in which it does its work. The company's commitment to the Telekom Baskets provides an example of successful location marketing.
Deutsche Telekom has supported the Telekom Baskets for several years now. "Deutsche Telekom feels a particular bond with the city and region in which it is based," says Stephan Althoff, Head of Corporate Sponsoring for the company. "In the city of Deutsche Telekom's headquarters we make an effort for our employees to offer them an attractive living environment."
The German Basketball League in the Telekom Dome
Deutsche Telekom began its partnership with the Telekom Baskets Bonn in 1993, since which time the team has become finalist in the German championship five times - most recently in the 2008/2009 season. Deutsche Telekom has also lent its name to the Telekom Dome basketball arena since 2008. One of the most modern basketball arenas in Germany, it was built with the support of Deutsche Telekom, the City of Bonn and a wide variety of other sources. The Telekom Dome provides space for 6,000 spectators and sets new standards in terms of its investor, operator and utilization concept. Aside from hosting top-level sporting events, it also provides a home for up-and-coming new athletes in the training center adjoining it. The basketball center is also used for sporting events, conventions and conferences.
Promoting young talent
A completely different type of basketball masterclass: with the "Baskets@school" project, Deutsche Telekom provides schools in and around Bonn with a unique type of training session. Deutsche Telekom's intention with the project, which was first launched in 2014, is to spread the passion for basketball out to the participating schools. School students are trained together with the professionals during the 90-minute training sessions. The sessions, led by trainers from the Telekom Baskets, are designed to provide participants with an initial feel for the sport. The trainers are supported by the German professional players, who complete the same training session together with the school students. The aim of Baskets@School is to get local students interested in basketball and to reinforce their team spirit.
The BASKETS "primary school challenge"
The Baskets primary school challenge will involve second and third-class schoolchildren for the second time this year. The initiative is organized by Deutsche Telekom and Telekom Baskets Bonn, in cooperation with the City of Bonn. The main goal of the project is to inspire interest in the sport of basketball among the primary school children of Bonn, at the same time as promoting their health through physical exercise and sports activity.
There were high-level guests in attendance at the first training session 2017 at GGS Medinghoven, with the initiators of the project, including the Lord Mayor of Bonn, visiting the school along with a number of players from Baskets Bonn. You can find all the information you need on the Baskets primary school challenge here (German).
TIX for Kids
Aside from that, Deutsche Telekom's Tix for Kids program gives Bonn school students the chance to watch a basketball game live and in person in the Telekom Dome. A draw decides who gets one of two sets of tickets (each for 30 students) for each of the team's home games.