Deutsche Telekom is well aware of its responsibility for the society in which it does its work. The company's commitment to the Telekom Baskets provides an example of successful location marketing.
Deutsche Telekom has supported the Telekom Baskets for several years now. "Deutsche Telekom feels a particular bond with the city and region in which it is based," says Stephan Althoff, Head of Corporate Sponsoring for the company. "In the city of Deutsche Telekom's headquarters we make an effort for our employees to offer them an attractive living environment."
The German Basketball League in the Telekom Dome
Deutsche Telekom began its partnership with the Telekom Baskets Bonn in 1993, since which time the team has become finalist in the German championship five times - most recently in the 2008/2009 season. Deutsche Telekom has also lent its name to the Telekom Dome basketball arena since 2008. One of the most modern basketball arenas in Germany, it was built with the support of Deutsche Telekom, the City of Bonn and a wide variety of other sources. The Telekom Dome provides space for 6,000 spectators and sets new standards in terms of its investor, operator and utilization concept. Aside from hosting top-level sporting events, it also provides a home for up-and-coming new athletes in the training center adjoining it. The basketball center is also used for sporting events, conventions and conferences.
Promoting young talent
A completely different type of basketball masterclass: with the "Baskets@school" project, Deutsche Telekom provides schools in and around Bonn with a unique type of training session. Deutsche Telekom's intention with the project, which was first launched in 2014, is to spread the passion for basketball out to the participating schools. School students are trained together with the professionals during the 90-minute training sessions. The sessions, led by trainers from the Telekom Baskets, are designed to provide participants with an initial feel for the sport. The trainers are supported by the German professional players, who complete the same training session together with the school students. The aim of Baskets@School is to get local students interested in basketball and to reinforce their team spirit.
Primary school challenge and primary school league
In the 2018/19 season, the Baskets Primary School Challenge for second and third grade pupils took place for the second time! The overriding goal is to inspire primary school children in Bonn to play basketball and at the same time to promote their health through exercise and sporting activity.
After two successful seasons, the Baskets Primary School Challenge will start the third round of the 2019/20 season with some innovations. With the Challenge 3.0, Telekom Baskets Bonn is targeting first and second class students.
In 2019/20, the Baskets Primary School League will also be launched. The Baskets will establish their own league for primary school students in third and fourth grade in Bonn. The Primary School League and the Primary School Challenge are joint projects of Deutsche Telekom and Telekom Baskets Bonn in cooperation with the City of Bonn.
TIX for Kids
Aside from that, Deutsche Telekom's Tix for Kids program gives Bonn school students the chance to watch a basketball game live and in person in the Telekom Dome. A draw decides who gets one of two sets of tickets (each for 30 students) for each of the team's home games.
With the support of Deutsche Telekom, all young people between the ages of 13 and 17 have the opportunity to experience great and exclusive activities around the baskets. With the Baskets JuniorsClub the youngsters are as close to the team as never before. Further information is available on the Internet at: www.baskets.de/juniorsclub (German) or via email: firstname.lastname@example.org.