Sustainability label


Legacy systems are a security threat and bad for the environment. Our M.A.R.S. solution historizes legacy data assets and makes them available to all users on the Open Telekom Cloud. Our cloud servers are powered by 100 percent renewable energy sources and maintained by our own security experts. That's how we protect the environment and your data. M.A.R.S.


Our Speed Home WLAN is equipped with WI-FI 6 technology, which increases the transmission speed and improves the efficiency. We have developed the Speed Home WLAN with a focus on sustainability. The housing is made entirely of recycled plastic. The packaging is plastic free and made of recycled paper. The printing is done by plant-based inks on paper from sustainable forestry (FSC certified), as well as the user manual, which has been shortened to a minimum to save paper. Detailed user manuals are available digitally. To reduce energy consumption, we have integrated an ON/OFF switch for longer absences and offer configurable automation for regular nightly standby modes.


Companies want and have to take more and more responsibility in the field of sustainability. The creation of sustainability reports with transparent carbon emission balances is going to be an inherent part of strategic action regarding ecological, social, and economic challenges.

With our sustainability platform, for strong emissions awareness, companies are having the opportunity for the first time to record employee commuting data in real time using an app and to process it further in anonymized form. The movement data can be analyzed extensively and thus provide the basis for active measures to reduce carbon emissions in the field of employee mobility. The achieved emissions transparency leads to a strong awareness among employees and to an active reduction in carbon emissions.

The connection to third-party systems and the simple creation of sustainability reports are further functionalities of the sustainability platform. More

Video (German)


A Good Company is a Swedish company with focus on sustainable products and social engagement. Among other things, A Good manufactures 100 percent biodegradable cell phone cases that are produced locally in Sweden. The high standards of environmental protection start with the local farmer, who provides the raw material for the cases from his flax seed harvest, which is then processed into granules and transformed into stylish cases. A Good lives the sustainability concept from A to Z with a negative CO2 footprint, a local supply chain and is B-Corp certified.


Who knows exactly how our customers’ goods and products are made and what resources are needed? Their SAP systems! SAP solutions enable customers to analyze and optimize the resource consumption of their entire value chain. We manage SAP systems for clients on our cloud platforms. With SAP services run on stand of art technology and 100% renewable energy, we bolster our customers’ endeavors for more sustainable business. Cloud Solutions for Modern SAP® Landscapes

Airport-Collaborative Decision Making (A-CDM)

Airport Collaborative Decision Making (A-CDM) is a process that provides all airport stakeholders with improved information sharing and better collaboration to make an airport's operations more effective and reduce emissions and fuel with increased punctuality and predictability. With better communication, A-CDM not only enables better coordination between the airport, air traffic control , ground handling services and airlines, but also significantly reduces emissions, fuel consumed and thus minimizes environmental impact. In addition, passengers also benefit from reduced delays. 


Wineo Purline Organic Flooring is made in Germany with renewable resources and natural fillers. Our organic flooring is a high-quality polyurethane flooring solution made with finest materials: the basis is provided by ecuran, a high-performance composite material that is manufactured primarily from plant-based oils such as canola oil or castor oil and naturally-occurring mineral components such as chalk. It has received numerous certificates and prices such as Blue Angel, Greenguard and the Red Dot design award.

Remote Testlab

Remote Testlab

Our innovative Remote Testlab solution enables access to test units around the clock and to perform both manual and automatic tests on real hardware. This usually requires a lot of travel and resources. We help to access and test centralized test units from anywhere in the world without having to get on an airplane. Likewise, complex hardware test units no longer have to be sent to development service providers via shipping routes. In the future, in addition to the support we provide today specifically for the vehicle development process, we will also create opportunities for in-car software developers and system integrators.


Our aim is to provide our customers with optimum support in the commissioning process. For this purpose, they receive short manuals in a reduced volume - matching the ordered devices and the selected tariff, produced individually and order-related and ready for shipment on the same day. As a result, stock-keeping, material use and logistic efforts can be significantly reduced. Adjustments to the short manuals can be made at short notice. This means that the documents do not have to be destroyed and produced all over in the event of such changes. Good for our customers and the environment!

LCMM app in the driver‘s cabin.

Low Carbon Mobility Management (LCMM) is a service including an app, that measures the driving behavior of car and truck drivers, based on comprehensible tension metrics and a standardized algorithm. Thereby, the efficiency profile, the driving characteristics and an evaluation of the drive are displayed, during as well as after the journey. LCMM enables its users to reduce their fuel consumption and greenhouse gases by 8 – 15  percent. Additionally, time and costs can be decreased through a data-based optimization of routes and tours.


Since 2020, Telekom customers throughout Germany have been surfing on the "green network". This is because we obtain 100% of our entire power requirement, also for our network, from renewable energies and thus reduce CO2 emissions. This includes, among other things, the lighting and cooling of our buildings. Since 2021, the electricity for the entire Group worldwide comes from 100% renewable energies. Media information: Telekom tightens its climate targets


We have consistently planned and designed the Speedport Smart 4 to be sustainable. This protects our environment through a significantly reduced use of natural resources, savings in CO₂ emissions and avoidance of plastic waste. The housing consists of 90 percent recycled plastic and the product packaging is plastic-free and thus enables simple recycling in paper waste. Most of the paper used is recycled or from sustainable forestry (FSC-certified). In addition, the use of harmful substances (e.g. in electronic components) is limited beyond what is legally required.


The packaging of the Speedphone and Sinus series now consists of at least 70% recycled paper, the volume of the packaging has also been partially increased and no more plastic is used to protect the products. The operating instructions have been shortened to the essentials and now made from 100% wastepaper (the complete instructions can of course be found at Since we no longer use plastic, we are saving an estimated 800 kg of plastic per year. By reducing the packaging volume, dispensing with a so-called unpacking experience and reducing the operating instructions, we save an estimated 25 tons of paper per year. In addition, the products still comply with the requirements of the Blue Environmental Angel (Basic criteria for award UZ-131), which stands for low energy consumption and low radiation. More

magenta TV Box

The housing of the Magenta TV Box is made of recycled plastic. The packaging was also designed to be plastic-free and further environmental aspects have been anticipated:  it does not contain any protective films or plastic stickers and the printing inks are soya-based. The packaging inserts are made out of a so-called "paper foam", which contains renewable raw materials and can easily be disposed with paper waste.


Plastic pollution is one of the pressing problems in environmental protection. Our oceans are particularly affected by it. That is why we are searching for solutions and use compostable material for the packaging of our fruit gums. It consists of cellulose and can thereby even be composted at home.


Our new reusable „we care“ bag picks up the fight against environmental pollution. Reusable instead of single use and recycling instead of plastic in-cineration. By replacing the paper bags used up to now, around 28 tones of waste can be saved annually. But that was not enough for us: Besides preventing the production of waste, the use of recycled material allows us to reuse waste that is already generated. The reusable bags are nearly made from 100 percent recycled PET-bottles. Therefore, it is not necessary to fall back on new resources, because with each bag the costumer gives up to five plastic bottles a second life and thus saves them from being incinerated.


In everyday life, at work, in spare time: digitalization leads to changes in almost all areas of life, across all generations. All people should be able to shape these changes positively, actively and on an equal footing. Deutsche Telekom wants to contribute to this. This also means using digital media responsibly and critically. This is why the Deutsche Telekom initiative "Me-dia sure! But secure" is committed to opinion-forming and trust in the Internet.

Media sure! But secure.


Words may not be turned into weapons. Deutsche Telekom is fighting for a network without hate, in which everyone treats each other with respect. By offering a range of services we want to raise awareness for this issue. Our goal is to encourage people to rethink their own actions on the Internet and to enable them to stand against hatred on the Internet. Because in doing so we can prevent hatred from becoming the norm. Be all #TAKEPART with us and our partners and show moral courage.

No Hate Speech

The original idea of our own label - to make our commitment more recognizable and to create more transparency - remains the same. The extensive award process by a committee also remains. Only the labeling of the products and services changes to #GreenMagenta and #GoodMagenta. Less “we care”, more “we do” - this is how the change to the new labels for particularly ecological or socially sustainable offers can be described. 

Deutsche Telekom awards #GreenMagenta and #GoodMagenta to in-house products, services, or initiatives that demonstrably offer one or more sustainability benefits. Decisions on awards are made by the inter-divisional board.

#GreenMagenta and #GoodMagenta make our small victories on the path towards a sustainable Deutsche Telekom more apparent. They are not supposed to be a certificate – in fact, it’s a small step on the path to ensuring more transparency. They help our customers and other stakeholders to make decisions. At the same time, #GreenMagenta and #GoodMagenta motivate our employers to set new standards in the categories “Environment” and “Digital Participation”.

We use two labels, because we award in two different categories: “Environment” and “Digital Participation”. #GreenMagenta stands for the category “Environment”. This category takes in products, services, projects, actions, and initiatives that make a positive contribution towards better climate protection and more responsible use of resources. #GoodMagenta indicates the category “Digital Participation”. This category describes services, projects, actions, and initiatives that make a positive contribution to meeting social challenges in the digital world.

The board is currently made up of Deutsche Telekom in-house experts working in such areas as sustainability, climate protection, and social responsibility. We aim to further develop the #GreenMagenta and #GoodMagenta label based on an open dialogue with the wider community. We have sought the advice of external sustainability experts to guide us in drawing up the conceptual design for the label.

The criteria we use in the category “Environment” include such successes as achieving significant reductions in power consumption and supporting the circular economy. Examples of criteria for the category “Digital Participation” include efforts to promote media literacy and barrier-free accessibility. 
We are constantly developing #GreenMagenta and #GoodMagenta and the underlying criteria. We welcome all feedback containing new ideas, comments, and suggestions for improvement – all in the spirit of our #takepart campaign.

We set out clear rules when awarding #GreenMagenta and #GoodMagenta. All employees can nominate Deutsche Telekom products, services, or initiatives to apply for the label. Using our defined criteria, our expert board then reaches a decision as to whether the label is awarded or not.

The criteria were developed by an internal expert team in cooperation with external experts. Together with our stakeholders, we constantly develop further criteria. We are happy to receive comments and feedback from customers, experts, and other interested parties.

The criteria were chosen in such a manner that they address our sustainability goals and current social challenges. We anticipated a large amount of feedback, which we then drew on in developing our criteria further. We also obtained advice from independent experts for the further development of the criteria.

No, we don’t believe it is, because, with #GreenMagenta and #GoodMagenta, we want to contribute towards more transparency and, at the same time, promote sustainability awareness. We only use ##GreenMagenta and #GoodMagenta for real, verifiable progress in the “Environment” and “Digital Participation” fields. What #GreenMagenta and #GoodMagenta refer to is specifically described on a brief sentence located beneath the icon.

No! Of course, some products may offer sustainability benefits in both categories. In such a case, we will only award #GreenMagenta and #GoodMagenta for the category in which the greatest sustainability benefit is achieved.

The “Digital Participation” category describes services, measures, and initiatives that make a positive contribution towards solving social challenges in the digital world. Digitalization opens so many new ways to participate in society. However, it must also be possible to realistically assess the risks associated with digital communication. It is important to us that nobody gets left behind in the digital society. That is why we promote initiatives designed to improve media literacy among children, young people, and adults of all ages.

Even for children and young people, it is important to learn how to safely and competently use digital media and be able to understand and assess information. They shouldn't just consume information; they should use it with purpose and create it themselves. This is how they can participate in our digital world. Deutsche Telekom promotes digital media competence with various initiatives and projects – not just for children and young people but for people of all ages.

No, of course not! It goes without saying that we are striving to achieve sustainability standards with our other products too. Among other things, this is demonstrated by the strict requirements our suppliers must meet. The primary objective of #GreenMagenta and #GoodMagenta is to highlight particularly positive examples of environmental and social sustainability.

No, we will continue to use the labels that we have previously utilized. For instance, a large percentage of our fixed-line phones and our entire media receiver product line bear the Blue Angel label. This will not change following the introduction of #GreenMagenta and #GoodMagenta.

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