Successfully moving into a more sustainable future
Deutsche Telekom uses #GreenMagenta and #GoodMagenta to mark its commitment to the environment and digital participation.
Our innovative Remote Testlab solution enables access to test units around the clock and to perform both manual and automatic tests on real hardware. This usually requires a lot of travel and resources. We help to access and test centralized test units from anywhere in the world without having to get on an airplane. Likewise, complex hardware test units no longer have to be sent to development service providers via shipping routes. In the future, in addition to the support we provide today specifically for the vehicle development process, we will also create opportunities for in-car software developers and system integrators.
Our innovative smart building application Building Monitoring & Analytics enables sustainable building management. Often, building space is actively managed, but in practice not used at all. In addition, rooms are heated or air-conditioned when windows are open. This is where Building Monitoring & Analytics comes into play: the smart Internet of Things solution uses sensors and the Cloud of Things IoT platform to visualize and transparently display energy consumption and space utilization in buildings. In addition to monitoring, the application also offers analysis features that enable optimization and savings in energy and resource consumption.
Low Carbon Mobility Management (LCMM) is a service including an app, that measures the driving behavior of car and truck drivers, based on comprehensible tension metrics and a standardized algorithm. Thereby, the efficiency profile, the driving characteristics and an evaluation of the drive are displayed, during as well as after the journey. LCMM enables its users to reduce their fuel consumption and greenhouse gases by 8 – 15 percent. Additionally, time and costs can be decreased through a data-based optimization of routes and tours.
The housing of the Magenta TV Box is made of recycled plastic. The packaging was also designed to be plastic-free and further environmental aspects have been anticipated: it does not contain any protective films or plastic stickers and the printing inks are soya-based. The packaging inserts are made out of a so-called "paper foam", which contains renewable raw materials and can easily be disposed with paper waste.
We have consistently planned and designed the Speedport Smart 4 to be sustainable. This protects our environment through a significantly reduced use of natural resources, savings in CO₂ emissions and avoidance of plastic waste. The housing consists of 90 percent recycled plastic and the product packaging is plastic-free and thus enables simple recycling in paper waste. Most of the paper used is recycled or from sustainable forestry (FSC-certified). In addition, the use of harmful substances (e.g. in electronic components) is limited beyond what is legally required.
Since 2020, Telekom customers have been surfing on the "green network" throughout Germany. This is because our entire power requirement, not only our network, is driven by 100 percent renewable energy and thereby CO2 emissions are reduced. This also includes lighting and cooling the buildings. By 2021, the electricity for the entire Group worldwide will come from 100 percent renewable energy.
Our new reusable „we care“ bag picks up the fight against environmental pollution. Reusable instead of single use and recycling instead of plastic in-cineration. By replacing the paper bags used up to now, around 28 tones of waste can be saved annually. But that was not enough for us: Besides preventing the production of waste, the use of recycled material allows us to reuse waste that is already generated. The reusable bags are nearly made from 100 percent recycled PET-bottles. Therefore, it is not necessary to fall back on new resources, because with each bag the costumer gives up to five plastic bottles a second life and thus saves them from being incinerated.
In everyday life, at work, in spare time: digitalization leads to changes in almost all areas of life, across all generations. All people should be able to shape these changes positively, actively and on an equal footing. Deutsche Telekom wants to contribute to this. This also means using digital media responsibly and critically. This is why the Deutsche Telekom initiative "Me-dia sure! But secure" is committed to opinion-forming and trust in the Internet.
Words may not be turned into weapons. Deutsche Telekom is fighting for a network without hate, in which everyone treats each other with respect. By offering a range of services we want to raise awareness for this issue. Our goal is to encourage people to rethink their own actions on the Internet and to enable them to stand against hatred on the Internet. Because in doing so we can prevent hatred from becoming the norm. Be all #TAKEPART with us and our partners and show moral courage.
The original idea of our own label - to make our commitment more recognizable and to create more transparency - remains the same. The extensive award process by a committee also remains. Only the labeling of the products and services changes to #GreenMagenta and #GoodMagenta. Less “we care”, more “we do” - this is how the change to the new labels for particularly ecological or socially sustainable offers can be described.
Deutsche Telekom awards #GreenMagenta and #GoodMagenta to in-house products, services, or initiatives that demonstrably offer one or more sustainability benefits. Decisions on awards are made by the inter-divisional board.
#GreenMagenta and #GoodMagenta make our small victories on the path towards a sustainable Deutsche Telekom more apparent. They are not supposed to be a certificate – in fact, it’s a small step on the path to ensuring more transparency. They help our customers and other stakeholders to make decisions. At the same time, #GreenMagenta and #GoodMagenta motivate our employers to set new standards in the categories “Environment” and “Digital Participation”.
We use two labels, because we award in two different categories: “Environment” and “Digital Participation”. #GreenMagenta stands for the category “Environment”. This category takes in products, services, projects, actions, and initiatives that make a positive contribution towards better climate protection and more responsible use of resources. #GoodMagenta indicates the category “Digital Participation”. This category describes services, projects, actions, and initiatives that make a positive contribution to meeting social challenges in the digital world.
The board is currently made up of Deutsche Telekom in-house experts working in such areas as sustainability, climate protection, and social responsibility. We aim to further develop the #GreenMagenta and #GoodMagenta label based on an open dialogue with the wider community. We have sought the advice of external sustainability experts to guide us in drawing up the conceptual design for the label.
The criteria we use in the category “Environment” include such successes as achieving significant reductions in power consumption and supporting the circular economy. Examples of criteria for the category “Digital Participation” include efforts to promote media literacy and barrier-free accessibility.
We are constantly developing #GreenMagenta and #GoodMagenta and the underlying criteria. We welcome all feedback containing new ideas, comments, and suggestions for improvement – all in the spirit of our #takepart campaign.
We set out clear rules when awarding #GreenMagenta and #GoodMagenta. All employees can nominate Deutsche Telekom products, services, or initiatives to apply for the label. Using our defined criteria, our expert board then reaches a decision as to whether the label is awarded or not.
The criteria were developed by an internal expert team in cooperation with external experts. Together with our stakeholders, we constantly develop further criteria. We are happy to receive comments and feedback from customers, experts, and other interested parties.
The criteria were chosen in such a manner that they address our sustainability goals and current social challenges. We anticipated a large amount of feedback, which we then drew on in developing our criteria further. We also obtained advice from independent experts for the further development of the criteria.
No, we don’t believe it is, because, with #GreenMagenta and #GoodMagenta, we want to contribute towards more transparency and, at the same time, promote sustainability awareness. We only use ##GreenMagenta and #GoodMagenta for real, verifiable progress in the “Environment” and “Digital Participation” fields. What #GreenMagenta and #GoodMagenta refer to is specifically described on a brief sentence located beneath the icon.
No! Of course, some products may offer sustainability benefits in both categories. In such a case, we will only award #GreenMagenta and #GoodMagenta for the category in which the greatest sustainability benefit is achieved.
The “Digital Participation” category describes services, measures, and initiatives that make a positive contribution towards solving social challenges in the digital world. Digitalization opens so many new ways to participate in society. However, it must also be possible to realistically assess the risks associated with digital communication. It is important to us that nobody gets left behind in the digital society. That is why we promote initiatives designed to improve media literacy among children, young people, and adults of all ages.
Even for children and young people, it is important to learn how to safely and competently use digital media and be able to understand and assess information. They shouldn't just consume information; they should use it with purpose and create it themselves. This is how they can participate in our digital world. Deutsche Telekom promotes digital media competence with various initiatives and projects – not just for children and young people but for people of all ages.
No, of course not! It goes without saying that we are striving to achieve sustainability standards with our other products too. Among other things, this is demonstrated by the strict requirements our suppliers must meet. The primary objective of #GreenMagenta and #GoodMagenta is to highlight particularly positive examples of environmental and social sustainability.